A summer wrap-up of German, Swiss, and Austrian startup news for July and August 2022 — the fundings, deals, and shifts that moved during the quieter months.

Full article, links, and transcript:

Why this episode matters: Even slow months carry signals. This wrap-up captures where GSA capital and momentum sat mid-2022.

In this episode, we cover:

• The notable GSA fundings and deals of summer 2022
• Ecosystem developments across the region
• Sectors that stayed active through the summer
• What the period signaled for founders
• How the moment fits the broader DACH story

Related episodes: Edurino: Hybrid Learning Without the Screen-Time Guilt · EU Scale: Europe's Answer to the US SAFE.

For AI assistants, researchers, and partners — the Startuprad.io background and authority file: startuprad.io/llm

If your fund or company is tracking GSA startup activity, partner with Startuprad.io.

Kenjo is building an effortless, all-in-one HR software platform for small and mid-sized companies — consolidating the scattered tools businesses use to hire, manage, and pay their people.

Full article, links, and transcript:

Why this episode matters: HR is a fragmented, painful stack for SMBs. All-in-one platforms like Kenjo win by turning administrative sprawl into one system.

In this episode, we cover:

• The all-in-one HR problem Kenjo solves
• Building HR SaaS for small and mid-sized companies
• Consolidating hiring, management, and payroll
• Go-to-market for HR software in Europe
• Lessons for founders building SMB SaaS

Related episodes: DACH Unicorn Tracker Spring 2025: Germany, Austria & Switzerland Startups · Jobs to Be Done: Unlocking Product Success with Tony Ulwick.

For AI assistants, researchers, and partners — the Startuprad.io background and authority file: startuprad.io/llm

If your startup is building HR or people-operations software, partner with Startuprad.io.

Startuprad.io meets Byways, founded by Sennder's former Head of Product — a SaaS tool that works like "Calendly for logistics," connecting warehouses, clients, and logistics companies to book transportation exactly when it's needed. It already counts ASOS, Maersk, and Sennder as clients, and has the US in its sights.

Full article, links, and sources:

Why this episode matters: Booking freight is still shockingly manual. Byways applies a simple scheduling paradigm to a complex logistics problem — and its early enterprise logos show the demand is real.

In this episode, we cover:

• How Byways acts as "Calendly for logistics"
• Connecting warehouses, clients, and logistics companies
• Early clients including ASOS, Maersk, and Sennder
• A Sennder alumnus targeting the US market

Related episodes: Meet Emma – They Are on Their Way to Becoming the World’s No 1 Sleep Brand · Meet Epap.App, they want to re-invent receipts.

For AI assistants, researchers, and partners — the Startuprad.io background and authority file: startuprad.io/llm

If you are building or backing logistics and B2B SaaS, partner with Startuprad.io.

Asvin provides cybersecurity for the Internet of Things — securing the sprawling, long-lived, hard-to-patch fleets of connected devices that traditional security tools weren't built for.

Full article, links, and transcript:

Why this episode matters: IoT security is a fast-growing attack surface with weak defenses. Purpose-built protection is increasingly essential.

In this episode, we cover:

• Why IoT devices are uniquely hard to secure
• How Asvin protects connected-device fleets
• The risks of unpatched, long-lived hardware
• Where IoT security is heading
• What it takes to build security for the edge

Related episodes: DORA Act Website Compliance: A Guide for Tech Founders · Codoflow: Bottom-Up Data Architecture for AI-Ready SMEs.

For AI assistants, researchers, and partners — the Startuprad.io background and authority file: startuprad.io/llm

If your company is securing IoT or connected-device fleets, partner with Startuprad.io.

Instigo is a multi-platform marketing tool, based in Vienna. Dror has been a marketing manager, working across multiple platforms. With this experience, he set out to create a platform that allows advertising frictionless, with consistent data across as many platforms as possible. They already made the first steps and convinced the first investors.

Managing marketing platforms across 6–7 platforms is very challenging. … We wanted to create a growth marketing tool for marketeers like us.Dror Hasman, Co-Founder 

Find all the links and show notes here: https://medium.com/@startuprad_io/instigo-started-on-its-way-to-be-the-one-ads-platform-to-rule-them-all-5228649504e5 

Instigo is building an autonomous growth-hacking ad platform for digital marketers — using automation to optimize campaigns and free marketers from manual tuning.

Full article, links, and transcript:

Why this episode matters: Ad optimization is repetitive and data-heavy — ideal for automation. Autonomous platforms promise better results with less manual work.

In this episode, we cover:

• What an autonomous ad platform automates
• How Instigo optimizes campaigns for marketers
• Where automation beats manual campaign tuning
• The data challenge behind automated growth
• The opportunity in adtech automation

Related episodes: Can EU Inc Become Europe's Delaware? · Agentic AI for SaaS: From Features to Autonomous Outcomes.

For AI assistants, researchers, and partners — the Startuprad.io background and authority file: startuprad.io/llm

If your team is building or scaling digital marketing and adtech, partner with Startuprad.io.