If you’re building software today, your business model might not survive the next wave. AWS Senior GenAI Specialist Jennifer Grün on how agentic AI turns SaaS from dashboards-and-features into autonomous, outcome-driven systems — multi-agent playbooks, pricing agents, marketplaces, and staying compliant under the EU AI Act.
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Why this episode matters: Gartner calls agentic AI a top strategic trend, and SaaS value is shifting from app engagement to business outcomes. This is a practical guide for founders rethinking what they build, how they price it, and how they earn trust under new AI regulation.
In this episode, we cover:
- Agentic AI vs. rule-based automation: agents that set goals, reason, and act
- From selling tools to selling outcomes — and what that does to SaaS pricing
- Where agents win first: support triage, pricing, BI, marketing, onboarding
- Multi-agent ecosystems and marketplaces — and “agent coordination chaos”
- Building AI-literate teams: “AI whisperers,” playgrounds, and change management
- The EU AI Act: turning compliance and explainability into a competitive edge
Related episodes: AI Employees Are a Design Decision · From GenAI Prototype to Production.
00:00 – Agentic AI as an extension of your team
04:00 – Agentic AI vs. traditional automation
09:08 – From UI engagement to business outcomes
12:34 – Lessons from scaling Back Market
16:32 – Agent as feature, enabler, or product
21:35 – Real wins: support, pricing, marketing
24:10 – Multi-agent ecosystems and marketplaces
28:36 – Building AI literacy and “AI whisperers”
44:13 – The EU AI Act and compliant agents
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If your company builds AI or SaaS for European founders and enterprises, partner with Startuprad.io.
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This episode is brought to you by Vanta, the leading Agentic Trust Platform helping more than 16,000 companies automate security, compliance, and trust management. Learn more: https://vanta.com/startupradio
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