My guest on today’s show is Jephtah Abu, Community Manager at Meritas. Jephtah is a community consultant based in Lagos, Nigeria.

On today’s show we talk about the concept of minimum viable community and being intentional about your community and its goals. Jephtah shares his engagement strategies, the distinction between audience and community, and much more.

Alex Dunn is the Director of Demand Generation at Levelset. Levelset helps contractors and suppliers get payment under control, facilitating smooth payments and successful projects.

Today on the show Alex shares his insights on the power of customer videos in marketing. We talk about the impact of customer reviews on company culture and morale, and how videos can create “wow” moments internally in your company. Alex also shares some of his top book recommendations, and much more.

For this solo episode, I'll answer some of the common questions I ask our guests on the show. It will be a shorter episode where we get straight to the point about why customer stories are so effective in B2B sales and marketing, and how you can make great customer videos.

Becky Holloway is the VP of Marketing at Malbek. Malbek provides end-to-end contract management with out-of-the-box integration to popular business applications, like Salesforce, Workday, Slack, and Office 365.

On today’s episode, Becky shares her insights and expertise on B2B sales and marketing. We talk about the role of storytelling in sales, and why creating emotional connections are an important part of your marketing strategy. We also talk about integrating customer testimonials into your sales funnel, the success Becky has seen after using customer videos in her marketing, and much more.

Ty Magnin is the Director of Marketing Content and Web at UiPath. UiPath is the fastest growing enterprise software company of all time. UiPath streamlines processes through automation, making your business more efficient, effective, and as a result, more profitable.

I talk with Ty about the power of social proof and peer influence in customers’ buying decisions. We talk about why video is such a unique and powerful tool for building trust with buyers. Ty shares his insights on the role of customer marketing in the buyer’s journey, how to keep people’s attention with customer marketing, how to kick off your marketing program, and much more.

My guest today is none other than David Coates. David is the Director of Customer Marketing at Forter. Previously, he was the Director of Customer Marketing at Iron Mountain.

On today’s show, David shares his wisdom for creating an effective customer marketing strategy. We talk about what customer advocacy is all about, and why it matters. We also talk about the principles for having great relationships with your customers, how to create and market great customer stories, and much more.

Patricia Bautista is the Senior Customer Marketing Manager at Gong. Gong helps your business analyze and optimize your customer interactions. Gong helps you and your teams gain valuable insights to close more deals and increase your company’s revenue.

Patricia and I talk about why customer testimonials are more important than ever in today’s marketing strategies. We talk about why customer storytelling has been a part of the marketing dynamic for millennia, and how to find and produce great customer videos. We also talk about the future of customer stories, and much more.

Evan Huck is the CEO and founder of UserEvidence. UserEvidence lets you unlock stories from happy customers, and automatically create a library of content assets. UserEvidence automatically generates hundreds of verified customer success stories and proof points in minutes, and their dedicated public Research Library allows you to cite independently-verified research about your customers' success.

In this episode Evan shares his insights as a specialist in B2B enterprise sales, marketing automation, and start-up growth. We talk about building trust using evidence-based customer stories. We also talk about using customer marketing throughout your sales funnel, the right way to ask customers for feedback, and what you need to include in your customer stories to persuade buyers.

My guests today are Liz Richardson and Deena Zenyk, from Captivate Collective. Captivate Collective helps businesses expand the impact of their customer advocacy journey. Liz and Deena can help your business identify customer needs, present your unique value proposition to your customers, and position your company as a leader in your field.

On today’s podcast, Liz and Deena talk about building a successful customer advocacy program. We talk about the current shift in marketing and sales, and how you can be at the forefront of the current practices in customer advocacy. Liz and Deena share their strategies for understanding customer needs, the role of customer stories in advocacy marketing, and much more.

Cache Walker is the Senior Customer Advocacy Manager at Netskope, a leader in the secure access service edge space of cybersecurity. Cache builds and manages customer engagement-driven marketing and business programs. He is skilled at coming up with new and innovative ways to make customers’ experiences better, while achieving the desired business outcome.

I talk with Cache about the current wave of customer advocacy. We talk about building stories around customers’ experiences, and how companies can help their customers achieve their goals. We also talk about how to introduce customer storytelling in your company, why customer videos are so beneficial, and much more.