Russ Somers is the CMO at Lytho. Lytho provides project management and digital asset management tools for marketing teams. Lytho helps marketers organize their projects, feedback, assets, and more in one place. Teams using Lytho spend less time managing tasks, chasing stakeholders, and clicking through folders to chase assets.

In this episode, Russ shares his insights and expertise on marketing. We talk about why customer stories are so important for B2B sales. Russ explains why traditional marketing is being replaced by customer storytelling, what your storytelling must include to have the most impact with customers, where companies who are new to customer storytelling marketing should start, and much more.

Jeff Ernst is the co-founder and CEO at SlapFive. SlapFive helps you capture the experiences and insights of your customers to earn the trust of your buyers. Increasing buyer trust helps you engage and keep new customers, and accelerates your sales cycles as you earn their trust.

I talk with Jeff about why customer stories are the last bastion of competitive advantage in the digital age. We talk about why customer stories are the one thing your competitors can’t copy or replicate. We also talk about why customer stories are better for building trust than case studies, how to build long-lasting relationships with your customers, and much more.

Harsha Kalapala is Sr. Director of Product Marketing & Brand at TrustRadius. TrustRadius is a marketing data platform and review site for business technology. TrustRadius provides reliably unbiased reviews, so buyers can make confident product buying decisions.

In this episode Harsha and I talk about B2B sales, and why customer storytelling is crucial for reaching and influencing buyers. We talk about how customers make their purchasing decisions, and how to market and position your brand to get more sales. Harsha and I also talk about the best ways to establish trust with buyers, and much more.

Nick Venturella is a singer, songwriter, and entertainer. You’ll find Nick playing at coffeehouses, corporate events, and other local venues. Nick has been performing professionally since 1994. He's also an instrumentalist and producer.

Nick and I talk about ways to increase your B2B sales. Nick shares his strategies for building and scaling customer loyalty, and how to win dedicated customer advocates for your brand. We also talk about how to get everyone in your organization on board with your B2B marketing program, and much more.

Sam Shepler is the founder and CEO of Testimonial Hero. Testimonial Hero helps businesses close sales deals 40% faster and recruit the best talent for their teams. Testimonial Hero captures world-class customer stories that build trust faster and take your marketing to the next level.

In this episode, we talk about using customer stories in your marketing strategy. Sam shares why increasing trust with your customers makes every part of your job as a marketer easier. Sam explains how video testimonials are one of the fastest ways to increase trust and help you close the deal. We also talk about why video testimonials are superior to written testimonials, and much more.