State of the Consumer

Join Geoff Colon, Microsoft Advertising’s Head of Brand Studio, and Matt Britton, Suzy’s Founder & CEO, for a keynote presentation on the State of the 5, a comprehensive report from Suzy and Microsoft that uncovers consumer opinion on travel, retail, health & wellness, technology, and finance.

The rise of content platform TikTok, with over 100 million monthly active users in 2020 alone, has created a need for brands to reach and evolve with a new generation of consumers, one that has a stronger sense of self-expression and individualism than ever before.

In the next State of the Consumer webinar, Suzy’s Founder & CEO Matt Britton and TikTok’s Head of North America Business Marketing, Sofia Hernandez, will present a trend report on how TikTok is influencing culture, consumers, and the competition.

They’ll then be joined by an expert panel to unpack the behaviors of these influential consumers — from the types of products they buy to how they interact with brands, what they value — and how brands can harness their purchasing power.

The current crisis continues to alter consumer spending habits in new ways.

The onset of the pandemic saw massive declines in spending levels — at its worst, dropping nearly 33% in the first half of 2020. In the latter half of the year, there was a sharp increase in both savings rates and consumption, due in large part to changing spending patterns and a record-breaking holiday season.

What will consumer spending look like in 2021?

Using insights from Suzy’s real-time market research platform, Suzy’s President Avi Savar will explore the ways consumers are reimagining how and where they spend their money, why brands must be ready to anticipate these trends, and what financial services companies can do to help right now.

Don’t miss Suzy CEO & Founder Matt Britton as he peers into his crystal Suzy ball and presents his predictions on consumer trends for the year ahead, all based on consumer insights from Suzy, a real-time market research platform.

After 2020, consumers are forever changed. Join this conversation if you want to learn how brands can jump ahead of the curve and set themselves up to better understand their target consumers in 2021. From e-sports creating a cultural movement to the renaissance of the automobile and CPGs behaving like startups, you’ll learn what emerging trends to watch for in 2021 and where consumer behavior is headed.

No one knows what the future holds, but Suzy’s real-time market research insights can help brands prepare.

After 10 long months, consumers and brands alike have long settled into the new normal. But as many brace for a second wave, the new normal appears to be shifting again. While we may be better prepared and less naive the second time around, there are bound to be even more profound effects on consumer behavior.

Using insights from our real-time market research platform, Suzy Founder & CEO Matt Britton reveals emerging consumer trends as social distancing measures, school shutdowns, and state lockdowns begin again in earnest.

Agenda

• How consumers are feeling as the next wave approaches
• What brands can do to alleviate and anticipate consumer concerns
• Which behaviors and attitudes have evolved since Suzy first began tracking consumer sentiment in the spring

Two months ago, we predicted how consumers planned to shop, gift, and celebrate during the upcoming holiday season. This month, we’re partnering with e-commerce platform MikMak to uncover exactly how consumers are spending their holiday budgets.

Using Suzy’s real-time market research platform, Suzy Founder & CEO Matt Britton and MikMak Founder & CEO Rachel Tipograph will uncover what consumers purchased, how they shopped, and who they bought for on Black Friday and Cyber Monday.

Tune in to learn how the holiday season may shake out and what this could mean for industries that rely heavily on holiday-related sales, from CPG and food & beverage to consumer electronics and personal care.

Will we be home for Christmas? Like much of 2020, this year’s plans for holiday travel, shopping, and merriment look anything but certain.

Using insights from our real-time market research platform, Suzy Founder & CEO Matt Britton & Total Retail Magazine Editor-in-Chief Joe Keenan will gauge the holiday spirit and explore how consumers plan to celebrate this year.

Some experts predict holiday spending will grow in 2020, while others aren’t convinced brands should expect the same demand. Likewise, it’s assumed that many Americans will cancel their holiday travel this year -- but, with careful planning, many may still make their annual holiday treks.

Even though we’ve gotten used to wearing masks, Halloween is expected to look a little different this year, as consumers find safe and creative ways to still celebrate. According to the National Retail Federation, Halloween spending is expected to reach $8.05 billion this year, but that’s down slightly from 2019.

Without Halloween parades, haunted houses, trick-or-treaters, or costume contests, what will the impact be for businesses that rely heavily on Halloween-related sales -- like retailers, candy makers, or specialty stores? Will consumers be swayed by in-store Halloween displays, or will they shop online? Will candy sales plummet, or will people buy in bulk? Will elaborate costumes reign supreme, or will parents take on a DIY approach?

Using insights from our real-time market research platform, Suzy Founder & CEO Matt Britton and Candy Industry Editor Crystal Lindell will explore how consumers plan to celebrate Halloween this October and what brands can do to save the haunted holiday.

Join CEO of Suzy, Matt Britton & Scott Lachut, President of Research and Strategy at PSFK for a webinar about Suzy’s latest consumer sentiment report, which analyzes today’s digital shopping behaviors and trends and examines the future of e-commerce. The discussion will be packed with real-time insights sourced directly from Suzy’s market research platform.

Agenda

• How have people used social media to shop and to buy?
• Do consumers find e-comm related SMS communications intrusive or helpful?
• Have people accepted e-comm financing for larger purchases?
• Are AR or VR being used to "test" items, like IKEA furniture, in homes?
• Are we ready or curious about voice shopping tools such Alexa?
• Does an e-comm/D2C environmental practices impact purchase? (i.e., shipping sustainability)

Normally August marks the beginning of back-to-school shopping, impacting almost every retail category from clothing to technology and beyond. But if there’s one thing 2020 hasn’t been yet, it’s normal. While the court of public opinion debates between reopening schools and returning to remote education, the country’s students and teachers still have to plan ahead for completely uncharted territory. Will demand for masks and face shields outpace pencils and backpacks? What happens in the case of a second wave? And how will all this uncertainty affect the businesses that rely on back-to-school shoppers to stay solvent?

To explore these questions and more, join Crayola VP Richard Stringer and Suzy CEO Matt Britton for a discussion of Suzy’s latest consumer sentiment report, sourced with real-time insights from our advanced market research platform.