State of the Consumer

Join this special edition webinar featuring Domino Media Group Deputy Editor Lindsay Mather. Domino is the ultimate media publication focused on life and the home.

It’s no coincidence that plant nurseries are thriving, furniture retailers are breaking records, and DIY home improvement companies like Home Depot, Lowes, Sherwin-Williams have reported “unprecedented demand” for their products and services. After months of social distancing, many people are reevaluating their connections to the place they’ve spent the vast majority of their time lately: their homes.

Using real-time insights from our verified consumer network, Suzy Founder/CEO Matt Britton and Domino Media Group Deputy Editor Lindsay Mather will embark together on a room-by-room tour of the typical American house to explore how consumers have transformed their living spaces in 2020 — from finishing DIY projects to choosing new kitchen appliances, and even redefining what “home” means to them.

As of last year, 39% of the U.S. population lived in the largest 4% of cities… but is that about to change?

Despite its reputation as the largest city in the United States, the population of New York City has actually declined over the last three years — and that was before it became the epicenter of a massive COVID-19 outbreak. Now with over 200,000 confirmed cases in the area, many New Yorkers have fled their urban lifestyles for less crowded surroundings, as others force themselves to adjust to social distancing with limited space.

To better understand the long-term effects that this crisis may have on our nation’s urban centers, Suzy CEO and Founder Matt Britton and Smart Cities Dive, Senior Editor Kristin Musulin will examine the behavior of verified city-dwelling consumers from our real-time market research platform, and look to NYC as the model for how cities of the future may continue to evolve.

“Adversity gives birth to greatness,” the Buddhist philosopher Daisaku Ikeda once said. If there’s any truth to that mantra, then the many challenges we’ve faced this year may pave the road to a brand new renaissance of rapid growth and cross-category innovation.

In our most hopeful consumer report to date, Suzy CEO and Founder Matt Britton will leverage valuable new insights from our market research platform — including video of real, one-on-one consumer interviews from on-demand network of screened and verified consumer — to unravel the perfect storm of circumstances that brands can use to break out of category silos, create all-new business opportunities, and connect to consumers more meaningfully than ever before.

In this webinar, you will learn:
- How consumers are reevaluating previously-held priorities and embracing new methods to fulfill their needs.
- Which of the biggest cultural “kicks” have left the door open for new growth opportunities.
- What successful companies are already doing to break out and innovate beyond category boundaries.
- Emerging areas of development for new products, branding, messaging, and more.

In this webinar - Suzy CEO and Founder Matt Britton and Piers Fawkes, founder, and editor-in-chief of PSFK, will dive into how the modern workplace may be reimagined in the years to come.

Using the latest research from Suzy’s real-time platform, we’ll explore how consumers are reacting and adapting to a disrupted work environment, emerging trends in remote work, and how I.T. decision-makers, the unemployed, and workers across different generations are shifting their perceptions of what work is.

Presented by Suzy, a real-time market research platform. 

Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.

In Part 6 of our ongoing webinar series, Suzy founder and CEO, Matt Britton, and entrepreneur and former NFL standout, Dhani Jones, will share real-time data and uncover insights on the latest shifts in sentiment and explore how instability in our nation is impacting consumer behavior.

The last few months have upended life in America. People have been plagued by uncertainty in virtually every part of their lives. Questioning all decisions, big and small, from whether it is safe to go to the grocery store to if they will have a job in the impending recession. The country is recognizing further instability as recent protests have shown. This week we will explore how this instability is impacting consumers and their relationship with brands.

Presented by Suzy, a real-time market research platform. 

Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.

In Part 5 (Mindset, Behaviors, and Attitudes) of our ongoing webinar series, Suzy Founder and CEO Matt Britton sets his sights not just on how U.S. consumers are behaving during the pandemic, but what they’re thinking and feeling, especially as states begin to reopen their economies. 

Using data from our real-time market research platform, we investigate what consumers are thinking about the future, their basic needs, existential questions they have, and their dreams of returning to normal. And Matt provides actionable tips on how brands can apply these insights to their ongoing initiatives and deeply connect with consumers as the crisis continues.

Presented by Suzy, a real-time market research platform. 

Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.

An exclusive research study conducted on the Suzy real-time market research platform that dives into how 1000+ consumers are approaching and reacting to COVID-19. 

In this episode, Suzy Founder and CEO Matt Britton uncovers how U.S. consumer behavior has changed in the past 2 weeks as a result of the COVID-19 crisis. Using findings taken directly from our real-time consumer insights platform, he reveals emerging trends and forecasts where consumers are heading during the next 60 days as parts of the country begin to open back up and what companies can do to better assuage and anticipate their customers’ anxieties in the meantime. 

The research covers the following topics with actionable recommendations to integrate into your strategy:

• Current state of consumer sentiment
• Online grocery and retail shopping patterns
• Emergence of the (virtual) experience economy
• Rise of DIY beauty, home cooking and more
• Social media during social distancing
• How parents are approaching summer camps, back-to-school and beyond… 

Presented by Suzy

Suzy is a real-time market research platform that helps you make better, faster, more data-driven decisions. Whether you’re a novice or an expert researcher, our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.

View the presentation here

As the biggest global crisis in modern history rages onward, social media now plays a central role in helping people communicate, get news, and stay informed — which means that companies need to pay attention.  Hosted by leading social media experts, Matt Britton (Suzy CEO & Founder) and Toby Daniels  (Social Media Week Founder), this comprehensive research presentation explored how COVID-19 is impacting the way consumers engage with what they encounter online, and how brands can and should shift their social strategies during these uncertain times. 

In this episode you will learn about:

• How consumer behavior is shifting on  leading social media platforms
• Emerging social media trends and patterns
• Best practices for engaging with consumers across each platform
• The evolution and future of social media in a post-quarantine world

Presented by Suzy

Suzy is a real-time market research platform that helps you make better, faster, more data-driven decisions. Whether you’re a novice or an expert researcher, our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.

Suzy Founder and CEO Matt Britton uncovered how U.S. consumer behavior is beginning to change as a result of the COVID-19 crisis. Using findings taken directly from our real-time consumer insights platform, we explored how the “New Normal” in a post-quarantine world might develop, and what companies can do to better assuage and anticipate their customers’ anxieties in the meantime. 

Over the course of the podcast, you will learn about:

• Changes in consumer sentiment over the past month
• Shifting shopping patterns, both online and offline
• Emerging trends in entertainment and leisure
• How working from home is affecting newly remote employees
• Concerns and needs of parents with remote-learning children
• How consumers envision a post-COVID-19 world 

Presented by Suzy, a real-time market research platform. 

Whether you’re a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.

Click here for the presentation.

Hosted by Suzy CEO & Founder Matt Britton, this episode explores how COVID-19 is impacting the way that consumers engage with media and advertising. The episode also includes a special interview with iHeartMedia Executive Vice President & Chief Marketing Officer Gayle Troberman.

In this podcast you will learn how to:

• Understand shifting consumer behaviors
• Get your brand messaging right, especially during uncertain times
• Gauge how and when consumers want to engage with media
• Find out how to pinpoint what real consumers actually want and need

 Presented by Suzy

Suzy is a real-time market research platform that helps you make better, faster, more data-driven decisions. Whether you’re a novice or an expert researcher, our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes.

Guest Appearance by iHeartMedia

iHeartMedia is a leading global media and entertainment company specializing in radio, mobile, social, live events and on-demand entertainment.

Click here for the presentation