In this weeks episode Joel and Martha discuss personal and business growth, highlighting the challenges and rewards associated with navigating these changes. They reflect on the addition of new team members, recruitment strategies, and the importance of onboarding processes. Joel emphasizes the evolving nature of responsibilities and the necessity of adapting to new levels of success, comparing this to personal goals and the misconception that achieving milestones brings ease.

The duo also explore mindset shifts, particularly Joel's journey from a scarcity mindset to an abundance mentality. They touch on topics like resilience, handling unexpected challenges, and reframing struggles as opportunities for growth. Personal anecdotes are shared, such as Joel's family influences, including his mother's adventurous spirit, and his experiences balancing work, life, and personal loss.

They conclude by encouraging listeners to embrace life's inherent difficulties, recognizing that every level of success comes with its own unique set of challenges. The overarching message is to develop resilience, face challenges head-on, and find growth through discomfort.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

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LinkedIn

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LinkedIn

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale dive into the essential steps for crafting a marketing manifesto that drives results. A marketing manifesto isn’t just a set of ideas; it’s a clear, actionable plan that aligns your marketing efforts with your business goals. 

Joel and Martha cut through the fluff to provide entrepreneurs with the insights they need to build strategies that work.

From defining your objectives to understanding when marketing transitions to sales, this episode is packed with practical tips. Learn why clarity is crucial, how to allocate resources wisely, and which metrics matter most. Whether you’re a seasoned marketer or just starting out, this episode will help you avoid vague objectives, focus on high-impact channels, and create a manifesto that serves as your roadmap to success.

Key Takeaways:

• What is a Marketing Manifesto?: Understand its role in defining your goals, target audience, and strategy.
• Budgeting and Resources: Discover how to align your ambitions with your available budget and get maximum ROI.
• Measuring Success: Learn to track meaningful metrics like cost per lead and conversion rates—ditch the vanity metrics.
• Marketing vs. Sales: Recognize the critical handoff point where marketing efforts transition to sales.

Joel and Martha share actionable tips and real-world examples to help you craft a marketing manifesto that ensures focus, consistency, and measurable outcomes. It’s time to take control of your marketing strategy and make every effort count.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

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LinkedIn

In a world where everyone seems to be saying the same thing, how can your business stand out? In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most pressing challenges in modern marketing—differentiation. They explore how businesses can identify and communicate their unique value proposition (UVP) to stay ahead of competitors who might mimic their strategies.

Joel and Martha discuss the dangers of complacency in messaging, the importance of refreshing and refining your brand, and how to evolve your marketing to keep it relevant and effective. Through real-life examples and practical exercises, they show you how to define your UVP, align your messaging with your brand’s growth, and leverage your culture to create a lasting impression that competitors simply can’t copy.

Key Takeaways:

The Danger of Complacency: Why sticking to outdated messaging strategies leaves you vulnerable to competitors.

Building Your UVP: A step-by-step guide to articulating what makes your business the best choice.

Refreshing Your Messaging: Tips for aligning your tone and visuals with your current brand identity.

Staying Ahead: How tools like AI and a focus on culture can keep your business cutting-edge.

Packed with actionable advice, this episode is your roadmap to standing out in even the most crowded markets. If you’re ready to communicate what makes your business truly unique, this episode is a must-listen.

Links:

Website: https://www.codebreak.co.uk

Instagram: https://www.instagram.com/codebreakcrew/

Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/

Joel's Facebook: https://facebook.com/joelstoneofficial/

Resources:

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

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LinkedIn

In this reflective and inspiring episode of Stay Hungry, Joel Stone and co-host Martha Dale dive into the pivotal lessons they’ve learned over the past year. With a conversational tone, they share personal stories, professional insights, and actionable advice designed to resonate with listeners preparing for the year ahead.

From embracing patience and the power of starting anew to the importance of delegation, Joel unpacks transformative lessons that fuel personal and business growth. Martha shares candid reflections on turning rejection into redirection and the dangers of chasing illusions instead of authenticity. Together, they explore how these insights can apply to everyday life and business.

Key Takeaways from the Episode:

• "The best time to plant a tree was 30 years ago; the second best time is now." Joel reflects on delayed projects and the success of starting anyway.
• "Do what I do best and delegate the rest." How Codebreak’s MTS™ formula led to significant wins.
• "Rejection is redirection." Martha shares how a failure became a turning point for success.
• "Sometimes the grass is greener because it's fake." Lessons in staying true to your values amid external pressures.
• Actionable advice for listeners, including: “Don’t borrow tomorrow’s problems today” and “We either make ourselves happy or miserable—the amount of work is the same.”

As the episode wraps, Joel and Martha encourage listeners to reflect on their year and share their lessons using #StayHungryLessons.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Instagram
Facebook
LinkedIn

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale delve into the art of intentional networking. Inspired by reflections from a recent Christmas party with clients, they unpack what it means to move beyond transactional interactions and focus on meaningful relationship-building within your community.

Joel and Martha discuss why networking is more than just exchanging business cards—it’s about fostering connections that matter. They outline actionable strategies for networking with purpose, including the importance of being genuinely curious, offering value, and following up meaningfully. With practical advice and mindset shifts, this episode will help you approach networking events with confidence and clarity.

Key highlights include:

• The Dos of Networking: Learn how to build trust and add value in every interaction.
• The Don’ts of Networking: Avoid common pitfalls like self-promotion overload and neglecting follow-ups.
• Community Connections: Why networking within your local circle can lead to deeper, more impactful relationships.
• Mindset Shifts for Success: Discover how adopting a giver’s mindset and long-term thinking can transform your approach.
• Real-Life Stories: From the Christmas party to personal anecdotes, hear how intentional networking has created unexpected opportunities.

As Michele Jennae says, “Networking is not about just connecting people. It’s about connecting people with ideas and opportunities.” Joel and Martha provide a fresh perspective on how to embody this principle in your professional life.

Listen in to challenge your networking habits and start building the kinds of connections that truly matter.

Links:

 Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Instagram
Facebook
LinkedIn

In a world flooded with flashy ads, influencer scams, and too-good-to-be-true promises, building trust with your audience has never been more challenging - or rewarding. In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the art of trust-building in a high-scepticism marketplace.

Through real-world examples, personal anecdotes, and actionable strategies, Joel and Martha reveal how entrepreneurs and small business owners can cut through the noise and create genuine, lasting connections with their customers.

What You'll Learn in This Episode:

• Why scepticism is rampant today: Explore the impact of digital marketing overload, fake reviews, and high-profile scandals.
• The Codebreak approach to trust: Learn how consistency, transparency, and proof can position your brand as credible and relatable.
• Practical trust-building strategies: From offering value-first to using storytelling that resonates, discover steps to build trust and stand out from the competition.

Featuring personal insights like Martha’s story of turning criticism into deeper client relationships and Joel’s advice on sticking to your core values, this episode offers actionable tips to transform scepticism into loyalty.

Whether you're struggling to establish your credibility or looking to reinforce trust with your audience, this episode will leave you with practical takeaways you can implement today.

Links:
Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a Call with Codebreak: https://form.jotform.com/241272835208051

Instagram
Facebook
LinkedIn

When the sh*t hits the fan, how do you respond? In this candid and empowering episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the biggest challenges for entrepreneurs: building resilience in the face of adversity.

From losing clients and cash flow crises to unexpected PR disasters, every business owner faces chaos at some point. But how you react can determine whether you just survive - or thrive. 

Joel kicks off by sharing a deeply personal story about a major business setback and the lessons it taught him about grit and adaptability. Martha chimes in with her own experiences, showcasing how a shift in mindset can turn challenges into opportunities.

Key topics include:

• The three cornerstones of resilience: Perspective, Preparation, and Persistence.
• How to reframe setbacks as learning opportunities.
• Practical tools for staying grounded: journaling, visualisation, and breathing techniques.
• Emotional regulation and separating feelings from facts.
• The importance of mentors and accountability partners in navigating tough times.
• Real-life examples of overcoming adversity and thriving through chaos.

Packed with actionable insights, this episode introduces powerful strategies to help you stay calm under pressure, make better decisions, and maintain focus on your long-term goals.

Whether you’re in the midst of a crisis or preparing for inevitable challenges, this episode offers a blueprint for staying strong, adaptable, and motivated. Tune in now to build the resilience that will carry you through anything business throws your way.

Links:

• Website: https://www.codebreak.co.uk
• Instagram: https://www.instagram.com/codebreakcrew/
• Facebook: https://facebook.com/codebreakcrew/
• Joel's Instagram: https://www.instagram.com/joelstoneofficial/
• Joel's Facebook: https://facebook.com/joelstoneofficial/
• Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
• Arrange a Call with Codebreak: https://form.jotform.com/241272835208051

Instagram
Facebook
LinkedIn

Are you really hearing your clients - or just listening to them? 

In this insightful episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle one of the most overlooked skills in business: the art of truly hearing. 

While listening involves passively acknowledging what someone says, hearing digs deeper into understanding the intent, emotions, and even unspoken needs behind their words.

Joel kicks off with a personal story about how hearing a client’s underlying concern turned an ordinary campaign into a transformative success. Martha chimes in with her own experiences, emphasising how hearing team feedback fosters trust, innovation, and collaboration. Together, they dive into the costly consequences of miscommunication in business, sharing eye-opening statistics and relatable anecdotes.

Key topics include:

• Hearing vs. Listening: Understanding the fundamental difference and its impact on business relationships.
• Miscommunication Costs: How poor communication affects trust, revenue, and efficiency.
• Real-Life Examples: Positive and negative stories from the Codebreak team on hearing versus just listening.
• The Psychology of Feeling Heard: Why hearing fosters emotional connections and how it drives loyalty.
• Actionable Tools and Strategies: Open-ended questions, customer feedback loops, attentive silence, and the "unreasonable hospitality" method.

Whether it’s understanding the “no behind the yes” in a sales pitch or addressing employee concerns with empathy, Joel and Martha reveal how hearing leads to connection, clarity, and business growth.

This episode is your ultimate guide to strengthening relationships, closing more deals, and enhancing leadership by mastering the power of hearing.

Links

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel's Instagram: https://www.instagram.com/joelstoneofficial/
Joel's Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers

Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Instagram
Facebook
LinkedIn

Remarketing is one of the most underrated yet impactful strategies in digital advertising. But how do you re-engage potential customers without crossing the line into annoyance?

On this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale reveal the secrets to mastering the art of remarketing. Packed with real-world examples and actionable tips, this episode will help you transform lost opportunities into loyal customers.

Joel and Martha begin with the fundamentals of remarketing - what it is, why it works, and how familiarity can dramatically boost conversions. Did you know that only 2% of visitors convert on their first visit? Remarketing bridges that gap, and this episode shows you how.

Key Topics Discussed:

• Why Remarketing Matters: Discover how retargeting past visitors and customers drives trust, builds familiarity, and increases conversions.
• Best Practices for Remarketing: Learn the golden rule of adding value without overwhelming your audience, tailoring messages to different user actions, and avoiding ad fatigue with techniques like frequency capping.
• Success Stories: Real-life case studies of businesses boosting sales and conversions with dynamic product ads and email retargeting.
• Common Mistakes to Avoid: Don’t fall into the traps of over-targeting, mismatched messaging, or poorly timed campaigns.
• Actionable Takeaways: Practical steps like setting up tracking tools (Facebook Pixel, Google Tag Manager), building audiences, and launching your first remarketing campaign.

Whether you’re an entrepreneur, marketer, or small business owner, Joel and Martha’s insights will give you the confidence to dive into remarketing with strategies that work. With their expert guidance, you’ll be able to engage your audience smartly, drive results, and avoid the pitfalls that can damage trust.

Links

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel’s Instagram: https://www.instagram.com/joelstoneofficial/
Joel’s Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a call with Codebreak: https://form.jotform.com/241272835208051

Instagram
Facebook
LinkedIn

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the challenges and opportunities that arise as the year draws to a close. It’s tempting for business owners to ease off the accelerator during the holiday season, but Joel and Martha argue that this is precisely the time to maintain momentum. They share actionable strategies to finish 2024 strong and position your business for an incredible start to 2025.

From crafting time-sensitive offers to keeping your team motivated during the festive season, this episode is packed with tips to help you see the end of the year not as a finish line, but as a starting point for success.

Key Takeaways:

• Why Slowing Down Can Hurt Your Business: Discover how to leverage year-end opportunities while competitors ease off.
• Reframe Your Mindset: Treat the end of the year as a launchpad for success in 2025, balancing reflection with forward planning.
• Time-Sensitive Offers: Implement strategies like “Last Chance for 2024 Pricing” and “Buy Now, Use Later” to boost year-end revenue.
• Utilise Holiday Downtime: Turn the post-Christmas lull into a productive period with live Q&As, strategy sessions, or webinars.
• Team Motivation Tips: Keep your team focused and engaged during the festive season with shared goals and meaningful rewards.

This episode is your call to action to finish the year with purpose, strategy, and the momentum to make 2025 your best year yet.

Links:

Website: https://www.codebreak.co.uk
Instagram: https://www.instagram.com/codebreakcrew/
Facebook: https://facebook.com/codebreakcrew/

Joel’s Instagram: https://www.instagram.com/joelstoneofficial/
Joel’s Facebook: https://facebook.com/joelstoneofficial/

Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers
Arrange a Call With Codebreak: https://form.jotform.com/241272835208051

Instagram
Facebook
LinkedIn