Do you know you have a brand right now? You are already putting a brand out there based on how you show up in the world, even if you may not be intentional about it. Before you start crafting your intentional brand, it’s important to find out how you’re already perceived. 

In this episode, we introduce a tool called the Johari Window Exercise and talk to Jane Halford, a coach and leadership consultant, about the exercise and leaders’ brands. We also both complete the exercise and share the results with you!

What is personal brand? Why does it matter? Most people think their work and talent will speak for itself – it won’t. Before you self-promote, you do need to think about how you want to show up in the world and how to leverage your talents and work to create new opportunities and connections. In this introductory episode, we define personal brand based on our years of experience working with leaders on their brands. We also share our ‘epiphany’ moments of when we realized we needed to figure out our own brands.