Tough times don't mean you stop having fun.

That's what Dina Belon, President of Staypineapple Hotels, reminded me for #NoVacancyNews during the The Lodging Conference. She's navigating rising costs, labor challenges, and market uncertainty — but with her trademark optimism and energy intact.

Here's what I loved from our conversation: 👉 Don't panic — stay focused. Hospitality is cyclical, and the goal is to adapt without losing your cool. 👉 Stay close to your guests. Dina's team launched a hyper-personalization project that captures guest preferences and turns them into tailored experiences. 👉 Move fast. Her team can spin up a marketing campaign in 24 hours — because reacting in real time drives RevPAR and brand loyalty. 👉 Keep hospitality fun. If you're not enjoying what you do, you're in the wrong business.

Staypineapple is proving that creativity and culture can be serious business tools — and that joy can be a strategy.

🙏 Thanks to Entegra, helping hotels tap into the power of GPOs to save money and boost profitability. Learn more at EntegraPS.com.