Innova.buzz

Steffen Hedebrandt, How to Use Data to Understand Customer Journeys - InnovaBuzz 458


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In this episode, I’m really excited to have as my guest, Steffen Hedebrandt, Chief Revenue Officer at Dreamdata, a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your business. Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.

A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.

In our discussion, Steffen talked to me about:

  • Improving customer experience by knowing your data.
  • Using stories to instigate change
  • The power of ruthless prioritization and focus

Listen to the podcast to learn more.

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