In this episode, Teresa Shaver from the Business Advisory Centre Durham speaks about what franchises: what they are, how to become a franchisee, and the things you need to know before you go and own a franchise yourself.

BACD: www.bacd.ca  

Upcoming Events

Canadian Franchise Association: https://www.cfa.ca/

Client Info: 

PURE + SIMPLE

Phone: 905.240.6764

Email: [email protected]

Website: https://pureandsimple.ca/Oshawa-spa 

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

References:

What is a Franchise?: https://www.cfa.ca/lookforafranchise/franchise-tutorial-1-what-is-a-franchise/

How to Buy a Franchise in 8 Steps: https://fitsmallbusiness.com/buying-a-franchise/

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks about the different methods to manage your staff during the busiest time of the year and going over some of the different ways that you can support and motivate your employees during this stressful time.  In addition, Teresa will look at some of the different ways you can improve employee productivity — even when the holiday season is over!

BACD: www.bacd.ca  

Client Info: 

STONE STREET BEACH

Facebook: https://www.facebook.com/stonestreetbeach

Instagram: https://www.instagram.com/stonestbeach/

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

References:

7 Ways to Manage Employee Holiday Time Off: https://www.entrepreneur.com/article/323626

Supporting Your Employees During the Holiday Season: ://risepeople.com/blog/employees-holiday-season/

HOW TO MOTIVATE YOUR STAFF DURING THE HOLIDAYS: ://www.planday.com/blog/motivate-staff-holidays/

5 Tips to Help Your Employees Get Through The Holidays With Less Stress: ://www.tlnt.com/5-tips-to-help-your-employees-get-through-the-holidays-with-less-stress/ 

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks about  the different things you need to do to prepare yourself and your business for the upcoming holiday season. 

BACD: www.bacd.ca  

Client Info: 

FRECKLE FACE JEWELLERY

Phone: 289-355-3335

Website: https://www.frecklefacejewellery.com/ 

Facebook: https://www.facebook.com/frecklefacejewelry 

Instagram: http://www.instagram.com/frecklefacejewellery 

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

References:

 12 Marketing Strategies to Boost Holiday Sales: https://www.microsoft.com/en-us/microsoft-365/growth-center/resources/12-marketing-strategies-to-boost-holiday-sales

In this episode, Teresa Shaver from the Business Advisory Centre Durham takes you through the various steps of obtaining a sale and how to effectively retain them for repeat business in the future.

BACD: www.bacd.ca  

Client Info: 

INNERACTIVE MARTIAL ARTS

Phone: 416-858-0090

Website: www.inneractivemartialartstoronto.com 

Facebook: https://www.facebook.com/inneractivemartialarts 

Instagram: https://www.instagram.com/inneractivema/

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

References:

The Secret to Getting Repeat Customers: ://www.entrepreneur.com/article/242073

7-Step Sales Process: When to Use It and When to Break It: https://www.lucidchart.com/blog/what-is-the-7-step-sales-process 

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks all about creating an effective marketing calendar. Marketing calendars are very important as it puts your brand, your products, and your services front and centre so that your marketing efforts reach your target market. 

BACD: www.bacd.ca  

For more info on Do It In Durham week, click here.

Client Info: 

KI HEALTH AND WELLNESS

Website: www.kihealthandwellness.ca 

Phone: (289) 404 2834

Instagram: @kihealthandwellnessajax 

Facebook: Facebook.com/kihealthandwellness  

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks about what you should do to start building an email list, how to maintain an email list, and the different types of emails you should be sending to your customers.

BACD: www.bacd.ca  

For more info on Do It In Durham week, click here.

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

References:

How to Build an Email List from Scratch: 10 Incredibly Effective Strategies: https://blog.hubspot.com/marketing/list-building

The Definitive Guide To Building An Email List From Scratch: https://www.forbes.com/sites/jaysondemers/2014/10/13/the-definitive-guide-to-building-an-email-list-from-scratch/#ec291f14d8b5

15 Types Of Emails To Send To Your Email List: https://sumo.com/stories/email-types

164 Best Email Subject Lines to Boost Your Email Open Rates (2019): https://optinmonster.com/101-email-subject-lines-your-subscribers-cant-resist/

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Leon Efraim, a lawyer in BACD's expert network from Thomas, Efraim LLP. In this interview, Leon discusses the pros of being an entrepreneur, many successful marketing tactics that has worked in the past, upcoming trends in the law industry, and the importance of delegating tasks to professionals. If you have any questions or would like to contact Leon about his services, please scroll down to his contact information down below.

BACD: www.bacd.ca

Client Info:

THOMAS, EFRAIM LLP

Website: https://www.thomasefraimllp.com/

Phone: 905-576-5666

Facebook: https://www.facebook.com/thomasefraimllp

Instagram: https://www.instagram.com/thomasefraimlaw/

Music:

Cheery Monday Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Lucy Shenouda, Principal at WMC. In this interview, Lucy talks about how she decided to become a business coach, effective marketing tactics that work, and the trends and changes in the business coaching industry.

BACD: www.bacd.ca

Recommended Books:

Getting Things Done by David Allen 

A Sense of Urgency by John Kotter

Client Info:

WESTERN MANAGEMENT CONSULTANTS

Website: https://www.wmc.ca/

Phone: (416) 362-6863 x226

LinkedIn: linkedin.com/lucy-shenouda

Email: [email protected]

Music:

Cheery Monday Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Mohamed Bachani, Founder and President of Unique Accounting Services. In this interview, Mohamed talks about his motivations for starting his own business, the importance of active networking, and some trends in the accounting industry that might affect businesses today.

BACD: www.bacd.ca

For information about the differences between a contractor and an employee, click here.

Client Info:

UNIQUE ACCOUNTING SERVICES

Website: www.uniqueaccountingservices.ca

Phone: 905-903-7669

Facebook: https://www.facebook.com/uniqueaccounting

Twitter: https://twitter.com/unique_accoun 

Music:

Cheery Monday Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Kevin Smith, chief architect at The Story Architect. In this interview, Kevin talks about how and why he decided to become an entrepreneur, how he built his brand to stand out from his competitors, and the importance of understanding the human brain when thinking about your target market.

BACD: www.bacd.ca

Recommended Books:

Traction, Get a Grip on Your Business by Gino Wickman: https://amzn.to/2Zu46mR

Contagious, How to Build Word of Mouth in the Digital Age by Jonah Berger:  https://amzn.to/2ZwqmN1

Start with Why by Simon Sinek: https://amzn.to/2ZvtnNA

Recommended Apps:

Teamwork: http://bit.ly/2MHTmz4

Trello: http://bit.ly/30HEbt4

Client Info:

THE STORY ARCHITECT

Website: https://thestoryarchitect.com/

Phone: +1-844-467-2282

Email: [email protected]

Music:

Cheery Monday Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)