In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Adam Mitchell, the President and Chief Awesomeness Officer (CAO) at Mitchell & Whale. In this interview, Adam talks about how he decided to become the president of an insurance broker, how he markets his insurance company for success, some tips of managing your business as it expands, and some significant insurance industry changes over the years. 

BACD: www.bacd.ca

For the article on rates not being accurate, click here. 

For insurance company reviews, click here. 

Recommended Podcasts:

https://mastersofscale.com/

https://www.npr.org/podcasts/510313/how-i-built-this

https://gimletmedia.com/shows/reply-all

https://www.npr.org/sections/money/

https://gimletmedia.com/shows/startup

https://www.cbc.ca/radio/podcasts/arts-culture/under-the-influence/

https://gimletmedia.com/shows/without-fail

Favourite Business Book:

Let My People Go Surfing by Patagonia Founder: https://amzn.to/2L38Vzi

Client Info:

MITCHELL AND WHALE INSURANCE BROKERS LTD

Website: https://mitchellwhale.com/

Phone: 1-800-731-2228

Instagram: https://www.instagram.com/mitchellandwhale/

Facebook: https://www.facebook.com/mitchellandwhale/

Music:

Cheery Monday Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks about how to choose a target market, segment your target market, write a marketing plan, and finishing it off with some cool marketing facts.

BACD: www.bacd.ca  

For more marketing resources, click here.

Client Info: 

GURUS4YOU

Website: https://gurus4you.com/  

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

References:

Understanding the Marketing Mix Concept - 4 P’s: https://www.cleverism.com/understanding-marketing-mix-concept-4ps/

Market Segmentation: https://opentextbc.ca/businessopenstax/chapter/market-segmentation/

How to Choose the Right Target Market For Your Small Business: https://www.bluehost.com/blog/online-marketing-2/choose-the-right-target-market-7962/?utm_source=google&utm_medium=genericsearch&kclickid=fd739843-ebe1-461e-a3bb-07de5a3d7a83&kenshoo_ida=Blue%20Host%20IDA&gclid=EAIaIQobChMI7rf48IW84wIVS9bACh3t6g7JEAAYASAAEgJLE_D_BwE

5 Marketing Plan Examples to Help You Write Your Own: https://blog.hubspot.com/marketing/marketing-plan-examples

20 Digital Marketing Stats You Need To Know In 2019: https://www.ventureharbour.com/digital-marketing-statistics-charts/

Resources for Market Research: http://bacd.ca/wp-content/uploads/2017/03/Resources-for-Market-Research.docx 

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Afshan Ahmad, Chief Number Cruncher at Afshan Ahmad CPA Professional Corporation. In this interview, Afshan Ahmad talks about the many workshops she offers here at the BACD as well as some personal struggles she has had along her entrepreneurial journey. 

BACD: www.bacd.ca

For information about the T21 and T25 workshops mentioned in the episode, click here.

Client Info:

AFSHAN AHMAD CPA PROFESSIONAL CORPORATION

Website: https://afshancpa.com/

Phone: 905-391-0885

Facebook: https://www.facebook.com/afshancpa

Music:

Cheery Monday Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks about HST, insurances, grants, and some additional tips on financing that all small businesses need to know.

BACD: www.bacd.ca  

Client Info: 

EAT MY SHORTBREAD

Website: https://eatmyshortbread.com/  

Phone: 905-579-2253

Facebook: https://www.facebook.com/eatmyshortbreadcompany/?__tn__=%2Cd%2CP-R&eid=ARC-x-mDIUJivfqSIqA5A2pXplPDmJpYEgadXOgld7mDK0MoHbKtssFLscgBms0GIIq_a1VMVFDp3bRo

Instagram: https://www.instagram.com/eatmyshortbreadcompany/

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

References:

6 Small Business Finance Basics You Must Understand: https://smallbiztrends.com/2016/01/small-business-finance-basics.html

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Ross Libbey, the founder of Your Bottom Line: an accounting firm located in Courtice, Ontario. In this interview, Ross Libbey talks about his business success of 15 years and shares some of his knowledge on the different aspects of accounting that many small businesses may overlook. Ross is very experienced, loves to network, and is always happy to help you and your financial struggles. If you have any questions for Ross or would like to contact him, the links to his contact information can be found further down in the description.  

BACD: www.bacd.ca 

For more information on the what BNI is, click here.

For the CRA document on the differences between an employee and a contractor, click here.

Client Info: 

YOUR BOTTOM LINE

Website: https://www.yourbottomline.ca/

Phone: 905-436-6663

Instagram: https://www.instagram.com/yourbottomline/

Facebook: https://www.facebook.com/yourbottomline

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Allison Rosnak, the founder of Good Word Communications. Good Word Communications is an integrated, full-service communications agency. Listen as Allison talks about the inspirations behind starting her own business and the common communication issues many small businesses may encounter. As well, Allison will introduce many of the different workshops her company offers to help you improve your business' communication: internally and externally.

BACD: www.bacd.ca 

For more information on the workshop coming up in September, click here.

For more information on other BACD events, click here.

Client Info: 

GOOD WORD COMMUNICATIONS

Website: https://www.goodwordcommunications.ca/

Phone: 905-410-2554

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Jody Swain, the founder of the new app "Hire and Fire your Kids". Listen as Jody Swain talks about her inspirations behind her amazing app and the ongoing journey behind making her vision a reality!

BACD: www.bacd.ca 

Go to her website to download the app today!

Client Info: 

HIRE AND FIRE YOUR KIDS

Website: https://hireandfireyourkids.com/

Phone: 905-665-0922

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham talks to Norm Jolin, the owner and creative director at n. design. Listen as Norm Jolin talks about his motivations and inspirations to starting his own business, difficulties he overcame throughout his journey, and finally, some key tips on properly branding your business for success and how you can choose the right kinds of marketing mediums to most effectively reach your target audience.

BACD: www.bacd.ca  

Ask an Expert – Building Your Brand for Success

Come and attend this free session with Norm Jolin as he teaches you that branding is more than just a logo! You will learn what a Brand is and how it should have value to you and your business. You will also learn how to establish and maintain brand continuity within your corporate and marketing materials as well as how to effectively take your brand to your target audience. Click here for more information!

September 11 @ 12:00 pm - 1:00 pm Price: Free!

Client Info: 

N. DESIGN

Website: https://www.n-design.ca/

Phone: 

Toronto  416 570 9277

Oshawa  905 434 4473 

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

In this episode, Teresa Shaver from the Business Advisory Centre Durham discusses the different forms of business structures out there, which structure is best suited for your business, and when it may be time for your small business to incorporate.

BACD: www.bacd.ca 

For more information on advantages and disadvantages of different business structures, click here.

Service Ontario: https://www.ontario.ca/page/serviceontario

Client Info: 

AJAX FAMILY PHYSIOTHERAPY AND SPORTS MEDICINE CENTRE

Website: www. Ajaxfamilyphysio.ca

Phone: (905) 239-7700

Email: [email protected]

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

References:

Should you incorporate your small business?: https://www.taxtips.ca/smallbusiness/incorporate.htm

In this episode, Teresa Shaver from the Business Advisory Centre Durham explains the concepts around creating a business plan and looks into a few common mistakes you should avoid when you create your own.

BACD: www.bacd.ca  

Client Info: 

JUST GO TRAVEL SOLUTIONS

Phone: 647.262.8005

Email: [email protected] 

Music:

Cheery Monday Kevin MacLeod (incompetech.com) 

Licensed under Creative Commons: By Attribution 3.0

http://creativecommons.org/licenses/by/3.0/ 

"Wholesome" by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

References:

10 COMMON BUSINESS PLAN MISTAKES: https://smallbusinessbc.ca/article/10-common-business-plan-mistakes/