In this episode of On Stage, Steve O’Donnell, President of NASCAR, joins Ryan McGee, Senior Writer at ESPN, for a forward-looking fireside chat on how one of America’s most iconic sports properties is evolving for a new era. Recorded on February 23, 2026, at SBJ’s National Sports Forum in St. Louis, the conversation captures NASCAR at a pivotal moment—redefining its identity, sharpening its focus, and positioning itself for long-term growth. O’Donnell shares how the organization is “turning the page” and leaning into a refreshed strategy built around innovation, fan engagement, and cultural relevance. 

Key themes include: 

It’s an insightful look at how NASCAR is balancing tradition with reinvention—and what that means for the future of motorsports. 

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