Wu-Tang Clan. Mobb Deep. Big Pun. Xzibit. MOP. Dead Prez. Three Six Mafia. We talk to the man who helped break these artists (and many more) on his legendary Loud Records and SRC labels - Steve Rifkind. The hip hop pioneer talks all things 90s, as well as…

 

💥 What made Loud Records stand out in the 90s (04:58)

💪 Rooming with Tupac (09:23)

🔥 Signing Big Pun (10:45)

🐝 Meeting the Wu-Tang Clan for the first time and working with RZA (14:30)

🐐 His favourite memories of ODB - including THAT ‘Wu is for the children’ night at the Grammys (18:00)

❓ Word association with his favourite Loud bangers (21:20)

👏 Getting Mobb Deep on Loud Records (24:15)

👀 Why Dead Prez could’ve been one of the biggest groups in the world (27:40)

🎙 His Top 5 MCs, who weren’t on Loud (30:28)

✍️ On wanting to sign Jay-Z and being offered Eminem (31:35)

🐶 Managing DMX, and updates on the new album (33:20)

 

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