Generations have historically been divided by impactful events. These events, typically create fear and uncertainty; change how people view the world, the past, and the future; and affect how people take risks and make decisions.

Every generation is experiencing the impact of COVID-19 differently, just as every brand will need to adjust their marketing strategies in order to reach and engage with each generation on a day to day basis.

CliffCentral.com's Siya Sangweni speaks to three youth representatives on their brand perceptions, daily consumption habits and ways in which brands should appeal to young buyers in this new day and age.