While it can be relatively easy to get started as an Amazon Seller, even for beginners, that doesn’t mean it’s easy to start making a profit. You have to be very aware of your costs and the fees you are paying, otherwise you could lose money. 

In this episode co-hosts Nola Boea and Lori Vajda talk to Amazon expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Amazon business.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Speak your message here

Please connect with us on Facebook! 

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Why it’s important to understand your options for selling before you get started.
• How the Amazon Seller app helps you determine which products will give you the best margins.
• White label, private label, affiliate marketing, this is the easiest one for beginners.
• Branding, marketing and selling tips so you can successfully launch your online store on Amazon. 

Key points Lori and Nola are sharing in this episode:

(05:27:24) Unlike Etsy, it’s the Amazon fullfillment centers that really help entrepreneurs become successful and profitable.

(08:47:86) The costly mistake that turned a highly profitable product into a losing one.

(13:33.18) Why Amazon is pushing more independent sellers to become a ‘registered brand’ in order to receive perks of the platform. 

(17:03.57) The 3 important steps you need to complete before you start selling on Amazon. 

(20:26:44) The ideal number of categories a new seller should be listed in.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Anna Davidson: theannadavidson.com  

Esty Queen Program: website link

Free ebook: Make Money Working From Home

Facebook: Connect on Facebook

Instagram: Connect on Instagram

LinkedIn: Connect on LinkedIn

YouTube: https://www.youtube.com/user/AnnaDavidsonThawe 

Twitter: https://twitter.com/theannadavidson  

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

People over 40 years of age now account for most of the new startup activity happening around the world. As we celebrate the new face of side business CEOs, it’s time to reexamine our previously held assumptions about the journey to entrepreneurship. 

In this episode co-hosts Lori Vajda and Nola Boea check in with Sophia Flot-Warner, Senior Director of Learning and Development, actor, writer, producer, and CEO of Freelance Sophie, her Virtual Assistant business. We wanted to learn what’s changed since Covid, and the pivots she’s recently made on her entrepreneurial path.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• How the road to successful entrepreneur is agile rather than fixed.
• Why part-time entrepreneurship is a great career choice for anyone seeking a better work/life balance and more income.
• One interesting change is the increase in more individuals turning their passion into a living.
• Tips for successfully becoming a side business owner. 

Key points Lori and Nola are sharing in this episode:

(02:47:74) Leaving a steady job to start a business requires proper planning.

(05:30:50) Her story of sharing a passion and turning it into a business has not only led to winning awards, it’s opened up more opportunities.

(11:27.23) How do you find the motivation to continue to pursue your dream? 

(14:22.30) Recommendations for anyone who is interested in switching directions or switching the focus of their career. 

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Sophia Flot-Warner: Sophia Flot-Warner 

Instagram Sophia Flot-Warner

Facebook Sophia Flot-Warner

Facebook at Freelance Sophie

Amazon books by Sophia Flot-Warner

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

You have a great product (or service), yet you struggle to convert prospects into buyers. The reason likely has little to do with the ‘what you’re selling’. Here’s the difficulty of effective marketing: each customer you reach out to may be at a different level of “customer awareness.”  

In this episode co-hosts Lori Vajda and Nola Boea are breaking down the details so you can identify the 5 stages of customer awareness and then craft different messages to meet your customer at the stage they’re in. 

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• How understanding the 5 customer ‘Awareness’ stages can help you understand your shoppers and increase conversions.
• The main reasons why people aren’t buying.
• How to talk to prospects based on their stage of awareness.
• Tips for successfully matching your messaging with the right stage of awareness. 

Key points Lori and Nola are sharing in this episode:

(03:38:72) To have to marketing message resonate with buyers, it needs to match one of these buyer awareness stages.

(05:59:12) The 5 stages of awareness, coined by Eugene Schwartz, refers to degree a prospect knows they have a problem, and that there’s a solution (You) for their problem.

(7:26.09) Don’t waste your time. Too many small business owners try to convert a prospect in this stage and it’s not worth it. 

(16:13.97) A visitor in this stage knows there’s a solution, but they can’t decide which product is the best fix. Here’s how to spot solution-aware visitors.

(24:33:50) At this stage, it’s not about price, it’s about how well you communicate you have the right solution.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

From custom hand-crafts to vintage products to wellness items, and more, Etsy attracts buyers and sellers. If fact, as of 2021 Etsy has connected 7.5 million active sellers to more than 96 million active buyers. And of those buyers, 40% are repeat buyers. 

In this episode co-hosts Nola Boea and Lori Vajda talk to Etsy expert, Anna Davidson, about her do’s and don’ts for setting up a profitable shop. She’s here to de-mystify and de-stress the process so you can quickly launch your Etsy shop

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• How Etsy can help you generate multiple income streams.
• Why now is the ideal time to be selling on Etsy.
• What makes Etsy the 6th largest online marketplace in the world.
• Tips for successfully setting up your online store. 

Key points Lori and Nola are sharing in this episode:

(07:47:24) The three criteria you need to know in order to be Etsy seller.

(09:01:17) Three questions you need to answer before you even open up shop or start posting your first listing.

(12:09.23) How to use the 30-20-50 pricing rule so you figure out how to competitively price your Etsy products. 

(14:26.30) One major difference between Amazon and Etsy is the number of shops you can set up on each platform. 

(16:33:50) 7 Tips for developing an Etsy marketing strategy that works.

Resources 

You can subscribe to Lori and Nola's show on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Anna Davidson: theannadavidson.com  

Esty Queen Program: website link

Free ebook: Make Money Working From Home

Facebook: Connect on Facebook

Instagram: Connect on Instagram

LinkedIn: Connect on LinkedIn

YouTube: https://www.youtube.com/user/AnnaDavidsonThawe 

Twitter: https://twitter.com/theannadavidson  

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

If you’ve ever felt like a fraud, you’re not alone. One study estimated that 7 in 10 adults experience it at some point or another. To understand how this negative pattern of thinking can lead to self-doubt and missed opportunities, co-hosts Nola Boea and Lori Vajda interviewed breakthrough expert Michele Molitor. Listen in as she identifies the 5 imposter syndrome archetypes and shares her tips for eliminating the roadblocks that stand in your way, so you can confidently pursue your goals.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• How to tell the difference between healthy self-doubt and imposter syndrome.
• The 5 Imposter Syndrome Archetypes.
• Impostor syndrome across racial, social and gender groups but can impact men and women differently.
• Tips for successfully dealing with imposter syndrome. 

Key points Lori and Nola are sharing in this episode:

(5:57:32) Characteristics common to feelings, thinking and behaviors of imposter syndrome.

(10:57:51) How to distinguish between the internal negative dialogue you’re having with yourself, and the external toxicity the work environment is placing on you.

(12:54.23) The ways men and women experience Imposter Syndrome differently. 

(14:28.30) The five self-doubt archetypes explained. 

(18:46:50) Rapid Rewiring and how it works

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Michele Molitor: [email protected] 

Website: www.MicheleMolitor.com 

Free Self-Doubt Archetype Assessment: https://bit.ly/Self-DoubtFinder

Free Masterclass “Taming Your Self-Doubt”: https://bit.ly/TamingYourSelfDoubt

7-week Course “How To Become UnShakeable” starting on March 7th: https://bit.ly/HowToBecomeUnShakeable 

Linked In: https://www.linkedin.com/in/michelemolitor 

Instagram: https://www.instagram.com/rapidrewire/  

YouTube: https://www.youtube.com/user/michelemolitor/

Twitter: @michelemolitor https://twitter.com/michelemolitor 

Career specialization has been associated with having a passion for a particular field or industry, and being a great way to create a niche for yourself. But, is that really the smartest career decision? In this episode, co-hosts Lori Vajda and Nola Boea discuss the advantages and disadvantages of pursuing a “career path” versus creating a “career portfolio.” They share 7 avenues for diversifying your career portfolio so you can create multiple streams of income.   

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• The definition of career diversification/career portfolio and how it can financially benefit you.  
• Why diversifying your career helps you gain more leverage and become more professionally valuable.
• 7 ways to diversify your experience, knowledge, and skills while still working a traditional career track.

Key points Nola and Lori are sharing in this episode:

(3:41:90) How the ‘Great Resignation’ has led to this new definition of a successful career path.   

(7:16:06) The definition of portfolio work and how it applies differently depending on whether you’re career is as a specialist or generalist. 

(10:54.58) Three career and income advantages of career diversification. 

(11:47.75) The top seven ways to diversify your professional career portfolio so you create multiple income streams.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sign up for our newsletter and never miss another podcast episode

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

Even with more things opening up and  more people returning to an actual office, virtual Zoom meetings aren’t going anywhere soon. For one thing, they’re just so convenient! To help you look as professional online as you would in-person, co-hosts Nola Boea and Lori Vajda asked professional stylist and image consultant, Solita Roberts for some lighting, camera angle, and wardrobe tips, tricks and hacks so you can seize the moment on your next video meeting.

Solita is the founder of Style To Impact, a personal styling and image consulting agency working with high-performing, purpose-driven female entrepreneurs and professionals.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• From poor lightening to terrible camera angles, with just a few small tweakss you can look your best on virtual meetings.
• How to make your web camera work for you, not against you.
• While you don’t have to wear the kind of clothing you’d wear to the office, these tips will have you looking professional, at least from the waist up.
• Tips for making your face, makeup and eyewear camera ready for your next video conferencing appearance. 

Key points Lori and Nola are sharing in this episode:

(3:20:32) How to step up your lighting games so you always look your best on virtual meetings.

(6:23:38) What is the image you want to project? How to know if your online appearance matches the image you want to create.

(8:20.33) Camera and lighting tips for people who wear glasses. 

(10:15.80) The eyes have it. These ‘must’ tips wearing makeup that enhances rather than distracts from your appearance. 

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Connect with Solita Roberts: [email protected] 

Style To Impact website: https://styletoimpact.com/ 

Social Links:

LinkedIn: https://www.linkedin.com/in/styletoimpact/

Instagram: https://www.instagram.com/styletoimpact/

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

Podcast Transcript

Passive income, the idea of making money while you sleep so you can quit your traditional job, or without having to do much work, has become a very popular idea in recent times. 

The idea intrigued our co-hosts, Lori Vajda and Nola Boea. So, they decided to investigate and what they learned surprised even them, and in this episode, they’re sharing the myths, realities and action steps you can take to make passive income work for you and your business.

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Why we love the idea of passive income and how influencers hook us into buying the products, programs or opportunities that they are selling. 
• With so many different definitions, we wanted to provide a simple one to define what is passive income, and what it is not. 
• If you are interested in making passive income so you can enjoy more financial freedom, we’re busting 3 myths to help you in your journey.

Key points Nola and Lori are sharing in this episode:

(2:06:37) Defining the concepts of diversifying income sources and professional pursuits. What are they and how can you use them to bring in more income?

(6:45:32)  True or false, generating passive income simply requires you either acquiring or building an asset first? 

(9:31.93) The truth, reality and tips for producing a passive income product that many people overlook. 

(12:04.85) While passive income may be a ticket to financial freedom, you’ll want to follow these tips before getting started.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sign up for our newsletter and never miss another podcast episode

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript

According to researchers, entrepreneurs tend to have a healthier, more positive approach to setbacks and overcoming challenges. So, co-hosts Lori Vajda and Nola Boea set out to identify the top 5 characteristics of entrepreneurial thinking. But, what if you’re not interested in starting your own business? No matter, these same skills can be beneficial regardless of the career or side business you’re pursuing.   

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Why anyone, whether you’re an employee or an aspiring entrepreneur, can benefit from thinking like an entrepreneur. 
• What is an Entrepreneurial Mindset?
• How to overcome limiting beliefs that stop you from reaching your goals.
• The 5 foundational characteristics of entrepreneurial thinking.

Key points Nola and Lori are sharing in this episode:

(2:33:37) Defining the entrepreneurial mindset.   

(4:45:11)  How is the mindset of an entrepreneur different and why can everyone benefit from thinking like one? 

(5:54.88) You don't have to start a business to be considered an entrepreneurial thinker. 

(7:24.95) The top 5 foundational characteristics of entrepreneurial thinking anyone can develop and start using.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sign up for our newsletter and never miss another podcast episode

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

What does it take to stand out, so you get noticed for all the right reasons in virtual meetings like Zoom, Microsoft Teams, and other video conferencing platforms? And is what you don’t say more important than what you do say? These are just a few of the questions co-hosts Nola Boea and Lori Vajda set out to address is this episode. And their recommendations for how you can have better engagement, more memorable virtual interactions and make a strong first impression might just surprise and help you get the recognition you deserve.   

Thanks for Listening!

Ready to diversify your business so you earn multiple streams of income? Could you use help developing your business and personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Why the recommendations for how to show up on virtual meetings is all wrong. 
• What is digital body language?
• How, in the world of virtual communications, nonverbal cues often speak louder than our words.
• The 7 of the most effective tips for using non-verbal communication to make a strong impression on virtual meetings.

Key points Nola and Lori are sharing in this episode:

(3:14:47) What conventional wisdom about virtual meetings is missing and how science says we should behave on video conferencing platforms.   

(6:25:15) Three tips essential tips you should be doing before you even show up on a virtual meeting.

(10:37.38) When you’re looking into the camera, where exactly should your eyes be looking? Most people get this wrong, which is why tip number 4 is do important. 

(17:39.45) Non-verbal cues for the small video screen that will help you appear confident, engaging and likable.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

Sign up for our newsletter and never miss another podcast episode

This episode was supported by: Be-YOU-nique

ConvertKit: Our #1 Favorite Email Marketing Platform  (This is an affiliate link)

Podcast Transcript