Still Unsponsored - Marketing Podcast

Still Unsponsored - Marketing Podcast

By Chris W and Zach KBusinessMarketing
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Still Unsponsored - Marketing Podcast episodes

  • Ep 19: View Through Conversions on NY Steak

    LIVE FROM NEW YORK! Its Still Unsponsored! This one is a bit of a wreak. We struggle with a new audio setup that turn out also be a terrible analogue radio receiver. Still we press on and talk the virtues of aged beef in New York City, which sports ball ads have long term staying power and what dumbasses are trying to kill youtube monetization this week (hint: its the same guy). Finally we go deep into view through conversion and how you should think about them. 

     

    Show Outline:

     

    0:00 - Intro

    2:32 - NYC Steak

    4:18 - Super Bowl Ads

    8:39 - Logan Paul Screws Up Again

    16:00 - How to think about View Through Conversions

    24:43 - Tangent on GDPR

    25:42 - Closing

     

    Links:

    Steak Revolution / Peter Luger 

  • Logan Paul Stories

  • APRS

     

     

    27 min
  • Ep 18: YouTube is taking our money.

    Warning, don't gorge on breakfast tacos before recording if you want to make an energetic and engaging podcast. In this episode we lazily discuss: the possibility of Amazon coming to Austin, Twitter telling people they interacted with Russian trolls, Superbowl advertising, and YouTube booting people off monetization.

     

    Quick Links:

    0:00 - Opening

    1:18 - Amazon’s New HQ

    6:20 - Twitter to tell people they interacted with Russian Trolls

    13:28 - Super Bowl advertising

    17:00 - YouTube booting creators

    21:16 - Closing

    23 min
  • Ep. 16: Roboganic Growth Hacking

    We blast through this one so we can examine the dark side of social media. Does using a robot help your accounts? If you were going to do it what would you do? We also look at Facebook's "Nuclear" announcement, YouTube drama and the Virtual Assistant landscape. 

     

    QuickLinks:

    0:00 - Opening

    1:30 - Facebook

    7:00 - Logan Paul

    9:00 - Virtual Assistants

    19:44 - Roboganic Growth

     

    Links:
    • Zuck's Announcement
  • Facebook Announcement Analysis
  • Logan Paul (again)
  • Cortana
  • Tech Crunch Smart Home Pages
  • Another CES Dominated by Alexa

    •  

    35 min
  • Ep. 15: Hiring a Designer, Apple's Batteries. How you can mitigate dumb YouTubers. And Chrome is the New IE?

    Episode Summary:

    This time on the show we discuss how Apple screwed themselves while trying to deliver a better customers experience. Then how Logan Paul's trip to Japan's "Suicide Forrest" will impact creators and advertisers and how you can mitigate these problems. Chrome is the new Internet Explorer???? We talk about Chrome's dominance causing generalized internet pain. Finally we tell you everything you need to know to successfully hire a kickass designer.

    Question of the Show: What is the best audience engagement trick you have heard on a podcast or on YouTube? 

    Actionable Nuggets From This Show:
    • Think about what customers are going to think of the solution.
  • Offset your mass buys with tightly edited influencer sponsorships
  • Set levels of support for browsers. Example: if a browser has above 7% market share it gets the full QA for every release.
  • Hiring A designer:
    • Designers are artists, they will be different from your other employees
  • Look at their portfolio and make sure the designers style matches your brand aesthetic
  • Give them a take home assignment during the interview
  • Make sure they can work collaboratively with you. 
  • Don’t separate your design team from the rest of the marketing team, bring them into the daily grind.
  • If you can, devote designers to brands.
    • Show Outline:

    0:00 - Intro / Winter Travel

    2:10 - Show Overview

    3:03 - Apple’s Questionable Product Marketing Decisions

    10:48 - Dumb YouTubers, What you need to be thinking about

    18:40 - Chrome, The new Internet Explorer?

    24:50 - How to hire a designer.

    39:10 - Closing

    40 min
  • Ep. 14: 2018 Predictions, Patreon Spreadsheet Fail and Net Neutrality Fail

    0:00 - Intro

    1:55 - Patreon

    7:54 - Net Neutrality

    16:00 - Review 2017 Predictions / 2018 Predictions

     

    Predictions:

    • Still Unsponsored survives another year
  • Video Advertising maintains its dominance
  • VR/AR arrives without fanfare
  • Until VR is on consoles it will not be mainstream
  • Technical SEO becomes more important
  • Google attribution tool becomes dominant / independents go out of business
  • All about the brand
  • Chatbots explode
  • Sub 6 months before Net Neutrality blow out. Will it be part of a larger tech war?
  • Inflating CPCs on Google and Facebook
  • 2 Years out… Someone disrupts Facebook’s strangle hold on social/organic content because creators don’t want to pay to talk to their audience and advertisers think its too expensive.
  • More apocalypse pain
  • Twitter gets sold/bought
  • Bonus: twitter gets sold to a non-tech company but to a political player
  • Uber looses marketshare to lift
  • We get put in an award spot about our name

    • Links:

    • Patreon links
    • AVE
  • EEVBlog
  • NPR
  • TechCrunch
  • Pro Net Neutrality anti Title II
  • Most Hated Companies
  • What is NPS
  • Zach’s blog
  • Pixel 2 starwars AR stickers
  • Previous Still Unsponsored Episode on Multi Touch Marketing Attribution
  • Oatmeal cartoon on facebook

    •  

     Say Hi!

    Still Unsponsored Facebook Page

    Still Unsponsored on Instagram

    Chris on Twitter

    Chris on Instagram

    Zach on Twitter

    Zach on Instagram

    39 min
  • Ep 12: The One Where We Hate on People Then Talk About Turning Haters Around - Brand Shaming, Get Rich Quick People and Making The Most of Bad Customer Situations

    This time we discuss #SleepingGiants and other activist movements. These guys are trying to kill sites they don't like by getting brands to pull ads. Unfortunately they are typically complaining about retargeting while padding the stats of the shitty websites.

    Then we go in on Tai Lopez. Definitely a smart and successful guy. But definitely in the 'get rich quick' zone. Check out the disclaimer on StillUnsponsored.com. We will save you from the retargeting he runs.

    Finally, we discuss how to turn around customers that are really, really mad. Generally if we are talking to the customer, its on social or in person at a trade show, this means they have been holding on to the issue for a while. Or they are upset enough to cause a PR issue.

     

    Outline:

    0:00 - Intro

    0:30 - #SleepingGiants

    3:20 - Tai Lopez

    9:21 - Making the most out of bad customer situations

     

     Full Show Notes and links to video versions at StillUnsponsored.com

     

    32 min
  • Ep 11: The One Where Chris Gets Mad at Zach - Retail Strategy, Apple killing the internet, Google Puts Bias in the System

    We dive into several stories we found interesting. Retailers dropping storytelling, but not really. Also they want you to please save them from the Amazon apocalypse. Apple ruining internet marketer's lives by killing cookies after 24 hrs. Can you survive with just a smart watch? Finally a follow up from last episode, Google is in fact using data rules to make their advertising product look better.

     

    Outline:

    0:00 - Intro

    1:38 - Retailers Dropping Storytelling

    4:07 - A/B Testing Conundrums and Webtests for Retailers

    6:45 - Retailers Competing with Amazon in the short term.

    12:27 - Apple blocking Cookies after 24 Hours

    19:35 - Prepare for a post handset world

    24:11 - Bungie releases Destiny Skill on Alexa

    25:28 - Google tweaking data in GA to benefit its own products

    28:37 - Chris gets mad bro

    29:58 - Closing

     

    Full Show Notes and links to video versions at StillUnsponsored.com

    32 min
  • Ep 10: Marketing Attribution Vendor BullS#$t Test and Protecting Individual Privacy in a Big Data World
    Episode Summary:

    Data Scientist Elliott Whitling joins us to discuss how marketing attribution vendors probably work behind the scenes. He outlines why you should ask the vendor how the vendor's algorithm learns and why you need to ask about identifying false positives. Then we look at what big data means for your anonymity. Finally, we dive into the differences between data scientists, data engineers and data analysts. 

    Marketing Attribution Vendor Buying Guide:
    • How does the algorithm learn? Is the vendor using supervised or unsupervised learning?
  • How does the vendor identify false positives?
  • What is the rate of false positives? Ask for the ROC curve.
  • Understand the data going in, can the vendor technically access that data and will it give them enough to make an accurate model?
    • Show Outline:

    0:00 - Intro / Introductions

    1:02 - The data science of marketing attribution vendors

    17:36 - Differential Privacy: Protecting privacy in large datasets.

    28:40 - Data Scientist vs Data Engineer

    34:08 - What is a large data set?

    36:05 - Closing

     

    Links:

    Elliott's Blog

    Differential Privacy

    Apple and Differential Privacy 

    Get Social With Us:

    Still Unsponsored Facebook Page

    Still Unsponsored on Instagram

    Chris on Twitter

    Chris on Instagram

    Zach on Twitter

    Zach on Instagram

    38 min

About Still Unsponsored - Marketing Podcast

From the publisher's feed

Chris W and Zach K explore leading teams of marketers, marketing trends, management conundrums and other random topics.