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In this episode of the SheClicks Women in Photography Podcast, Angela Nicholson speaks with Stine Jørgensen, co-founder of Vallerret Photography Gloves. Stine shares how her love of winter, photography and adventure led her to create a brand dedicated to keeping photographers warm in freezing conditions.

From sled dog tours in the Arctic to launching a product on Kickstarter, Stine reveals how she and her small team built a global brand that caters specifically to photographers. The conversation touches on the challenges of designing gloves that are both functional and stylish, and the importance of listening to real-world feedback from users.

Stine also discusses how the company tests products in the snowy landscape of Norway and why understanding activity levels and photography styles is essential when creating effective winter gear. She opens up about the struggle to balance supply and demand, especially when catering to women photographers with smaller hands, and why the brand has remained intentionally small and community-focused.

Listeners will hear about Vallerret’s evolving product range, including the return of a women’s glove, a new mitt design and the brand’s venture into apparel like mountain shirts and insulated vests. Stine explains how each product is made with photographers in mind, not just outdoor enthusiasts.

It’s a warm, honest and inspiring conversation about turning a simple idea into a purpose-driven business. Whether you love winter photography or are just curious about product design in a niche industry, this episode is packed with insight.

Takeaways

• Solving a niche problem can lead to a unique and successful business.
• User needs and field testing should lead product design.
• Winter photography requires gear tailored to both temperature and activity level.
• Staying small can help brands stay connected with their audience.
• Launching with one strong product is a smart way to test the market.
• Creating for a community you’re part of leads to more authentic solutions.

Connect with Stine (Vallerret)

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