Don't be confused. Information is not wisdom.  

I've heard a lot of people say things like "wisdom is everywhere" - thanks to the internet.  

But wisdom is not information. T

he dictionary definition of wisdom says you need three things for wisdom.  

1) Information 

2) Good judgement 

3) Experience.  

Having information without experience, or experience without good judgement doesn't mean you have wisdom.  The world sorely needs wisdom, I'm trying to share the little I have, and encourage you to do the same.  

#purpose hashtag#wisdom hashtag#teaching

What's the purpose of customer surveys?

If you think it's to measure customer service you may want to re-consider.

Surveys measure what the customer thinks they thought.

Those thoughts can be wrong, and more importantly, they don't measure what makes you money.

Being in the Mystery Shopping business, I often get asked some good examples of great sales. Here's one of my own where a cab driver up -sold me 800%.

There are 6 steps to making the move up from just selling on price.

The usual strategy is to get establishing in the market and move up.  But there's more to it than that, and making the move may be the opposite of the traditional process.

Judgement is a beautifully efficient evolutionary tool to help us make quick decisions. But it can get in the way of the "right" decision. Unlike most species, we have the benefit of also having a conscious mind which can override the sub-conscious. You may be hungry, but resist that piece of cake. Your conscious mind can resist the urges. And so it is in the rest of your life and business.

Read the full blog article here

In this episode we look at how to sell with meaning.

We all know you should sell with Features and benefits, but I'll suggest switching that around to take it up a notch.

Then we'll take it up another notch by incorporating meaning to the sales process.

Published on Anchor