If you spent today hunting for deals, here's the question Baylor wants you to ask yourself: Are you offering yourself at a discount too?

Show Notes — "Stop Black Friday-ing Yourself"

In this Black Friday episode of Shark Theory, Baylor uses the madness of holiday sales to illustrate a deeper, more personal problem: many of us treat ourselves like bargain-bin items.

We discount our value. We lower our standards. We let people get the "full version" of us for clearance-rack pricing—then wonder why they don't respect our worth.

Baylor breaks down how this pattern forms, why it sticks, and most importantly, how to stop selling yourself short in relationships, careers, opportunities, and identity.

You'll also hear a surprising lesson from REI—one that proves you don't have to follow the trends, rush the process, or participate in the chaos just because the world tells you to.

This episode will challenge you to raise your value, slow down your decisions, and step into the version of yourself that isn't on sale—because quality costs what it costs.

What You'll Learn

• Why people expect less from you once you teach them to

• How discounting yourself makes others undervalue your time, skills, and energy

• The difference between humility and self-sabotage

• Why rushing decisions rarely benefits you

• The importance of setting full-price standards in business and relationships

• How REI's Black Friday philosophy can reshape your approach to life

• Why the right people will pay your worth—and the wrong people shouldn't have access to you

• How maintaining your value attracts higher-quality opportunities

Featured Quote

"When you discount yourself, people get used to paying less—and they'll never want to pay full price for you again."