Real estate agents are being introduced to more AI tools, automations, workflows and systems than ever before. But are we making this way more complicated than it needs to be?
After attending REBarCamp at a real estate conference, I walked away with a few big takeaways about what agents are spending their time on—and what may actually help them grow their businesses.
In this video, I talk about:
• Why you shouldn't automate problems you don't have
• When a transaction coordinator may be more valuable than another automation
• Why being busy isn't the same as growing
• How agents can end up “majoring in the minor”
• Why community involvement and networking alone may not give you enough reach
• How content can multiply your visibility
• Where I think agents should actually start with AI
I use AI every day. But I don't believe the goal should be to automate everything.
The goal is to use your time, technology, and resources where they actually move your business forward.
Because if you want more, you have to reach more.
Want to know where your real estate business may be getting stuck? Take my free Agent Authority Assessment.
And if you're ready to build your visibility, positioning, content, and authority, learn more about the Agent Authority Lab.
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Thanks for watching. Be sure to catch the video version on my YouTube Channel https://www.youtube.com/@StopChasingStartAttracting