Today’s digitally savvy travellers are increasingly discerning, frequently turning to popular third-party travel websites and apps to manage hotel bookings. Do hospitality chains lose out then? How does the hospitality industry need to keep-up with the evolving needs of Millennials? How can travellers be savvier about how they book their accommodation? How can they ensure that their dollar works harder for them, even on holidays? What benefits can hotels provide for booking direct?

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