Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business

What if you stopped trying to build an audience?    The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community.   But is that true for your business?  What if, for expert business owners, growing your audience is actually the wrong approach?  Then what should you be doing instead of focusing on building an audience so you can reach new people who need your business?   Well, that's exactly what I want to dive into in today’s podcast. In this episode:   Why building an audience may not be the best approach for your businesses The most important audience growing asset that builds security and stability for your business (it’s got nothing to do with social media) Why you should grow an audience of future buyers instead of casting a wide net