When your team is considering making a sales or marketing video, one idea that inevitably comes up is to film the CEO or another executive leader. You decide to call up a production company, ask them to interview the executive about your services, and film some shots around the office showing how collaborative your team is. It'll be great!

Or will it? In this episode, we discuss whether these types of videos are actually effective for your brand, and how to determine the best option for your video project. Listen to the full episode, or read the transcript below, to learn:

• Why brands love to interview their CEOs or other executives and why it shouldn't be your default video.
• How to develop a video approach based on your goals, objectives, and audience.
• Additional video ideas that can help you stand out.

Resources, videos, and other stuff we talked about

An effective mini doc, made by Apple

The Veteran - the patient experience initiative video

Learn more at our website: https://umault.com/insights/