Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client.

• 54% of clients: "I changed financial advisors" in 2023. Why: weak comms.
• 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly.
• But most advisors reach out much less. Via YCharts, 2023

Timestamps:

(0:07) Communication Builds Trust

(0:43) Body Language - Science of Trust: Show Hands

(1:20) Shocking YCharts Survey: High Rate of Advisor Switching

(2:03) Cost of Losing Clients

(5:20) Great marketing comms example: Rubin Miller with Peltoma Capital (blog, LinkedIn, emails)

(6:05) 90% of people don't trust ads

(6:55) ThinkersOne

Links:

Avg fin advisor CAC $3100

YCharts survey HT Samantha Russell

Order videos or Zoom drop-in - ThinkersOne (Love Bombed/Ghosted)

Related video: Why Content Marketing Will Save You Money

Vanessa Van Edwards - hands (trust)

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