Your welcome series should be your hardest-working email sequence – but most small business owners are unknowingly sabotaging their sales potential. In this episode, I'm revealing the 10 most common welcome series mistakes I see and exactly what to do instead.

Your new subscribers are at their most engaged when they first join your list. They're actively looking for solutions and ready to buy – but only if you guide them properly. Get this wrong, and you're leaving money on the table.

You'll learn:

• Why giving away your lead magnet immediately kills engagement (and the timing strategy that boosts deliverability instead)
• How to flip your messaging from apologetic to confident – without being pushy or salesy
• The sweet spot for welcome series length and why one email never cuts it
• Simple call-to-action fixes that turn browsers into buyers

Plus you'll discover how to align your lead magnets with your offers and create engagement opportunities that keep subscribers excited to hear from you.

In a nutshell: Your welcome series should make it ridiculously easy for excited new subscribers to make an informed buying decision. When you fix these mistakes, you'll see higher open rates, better engagement, and more importantly – more sales from people who are genuinely excited to work with you.

 

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