Josh Tay has spent years in retention at Common Thread Co., No Limit Email, and now as VP of Strategy at Chronos Agency — and his take on email might surprise you. What we cover:

• Why email is a secondary channel, not the starting point for subscription growth
• The three real levers that move the needle: front-end offers, retention, and upsells
• How to think about causation vs. correlation when brands see churn spikes from email
• Why LTV is really about acquisition capacity, not profit for profit's sake
• How siloed growth and retention teams hurt subscription performance
• The membership models non-consumable brands (jewelry, apparel) are using right now
• Welcome kits and starter kit offers that actually drive commitment

Guest: Josh Tay
LinkedIn: https://www.linkedin.com/in/josh-tay/

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