For this solo episode of the Let´s Talk Dog Business Podcast, Jo & Vicky discuss the importance of focusing on one business strategy at a time. Using examples from their own experience and that of their mentees, they demonstrate why splitting your time and energy and trying to achieve too much at once is counterproductive.

They then explain how a business that currently offers numerous courses can distil and hone things so that they can offer one product and focus on that. Sharing how to do that in a way that enables you to make higher profits. They also explain how to identify which business tasks you need to focus on first.

KEY TAKEAWAYS

• Focusing on one thing. Getting really good at it will take your business further faster.

• Not focusing usually means you end up only half doing things and not maximising opportunities.

• Once you are good at something you know for sure whether it is profitable or not.

• Offering one programme makes marketing far easier and more effective. How to distil everything down into one product or course is explained during the podcast.

• Learning one new skill at a time is by far the fastest way to learn and hone that skill.

• Religiously using the right calendar is a simple way to ensure that you always focus on the right thing at the right time.

• Plan out your time and stick to that schedule. Initially, it will feel restrictive but taking that focused action will quickly end up providing you with more freedom.

• Stop trying to cover too much in your classes. Instead, focus on getting your client to the stage where they can do the thing that will solve their problem, and do it well.

• Trying to cover too much in one lesson just overwhelms and frustrates clients.

• Ask the right questions to get your clients to think. When you do that, lightbulb moments happen, and your clients progress faster.

BEST MOMENTS

“Focus on understanding why your business exists and that outcome for your client.”

“The biggest thing we did was to streamline all of our services into one.”

“It's pointless dipping into loads of different areas. You've just got to do one thing.”

“We should just be focusing on one thing per class. Just by doing that we hugely elevate that class.”

“Set the expectation and dare to be different.”

“Doing everything at once is not the answer.”

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.