Content creation rules the world of marketing. Some companies know how to use it to their advantage, while others are still struggling to reach their goals. Brands  are trying to fit square pegs into round holes, attempting to use any piece of content on all  social platforms, whether it’s long-form content in short-form spaces or trying to use YouTube in the same fashion as Instagram. The failing isn’t in effort, but in the understanding of the platforms and strategies that marketing teams may be implementing.

In today’s episode, we are joined by expert YouTube strategist, and entrepreneur educator, Elise Michelle. With a mission of empowering women to use Youtube to reach the people they want to help, Elise has been guiding women entrepreneurs for over 7 years and has worked in all industries, from ecommerce to coaching and everything in between. From her teachings, her clients learn that by investing just 15 minutes a day in video strategies, they can get more traffic to their websites and make more sales.

Listen in as we speak about:

• The ‘long-form vs. short-form’ content debate for marketing

• Understanding YouTube as a search engine, and how to utilize SEO keywords

• Diversifying your video strategies to match the content you’re creating

• How you set up your YouTube channel may be just as important as your content 

• The evergreen side of YouTube and how to use low-ticket offers for revenue generation 

And much, much more!

Connect with Elise: 

Instagram

YouTube

Facebook

FREE step by step guide for doing YouTube SEO/Keyword Research

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For new and scaling entrepreneurs, creating and marketing your offer can come naturally. However, sales are a necessary strategy to scale a business, and as a founder you may find yourself shrinking, full of anxiety, or just out of ideas.  The key is to approach sales in a way that is authentic and honest. By focusing on building relationships and offering solutions to people's problems, rather than simply pushing products or services. In that way, we can create a sales process that feels natural and empower for everyone involved.

In today’s episode, we are joined by certified master life coach and business coach, serial entrepreneur, and highly sought-after podcast guest, Lynette Esperanza Robinson. Lynette teaches a transformational sales system that has helped clients double and even triple their revenue. She has been featured on numerous international platforms and has successfully owned online and brick-and-mortar businesses while raising her family. With her 15 years of experience, Lynette has coached and trained entrepreneurs to flourish in their niches, working with high performers across various industries such as health, music coaching, and e-commerce.

Listen in as we speak about:

• The positive impact of representation to future entrepreneurs

• Mental shifts to overcome anxiety when approaching sales

• The power of language when understanding your buyer

• Lynette’s Transformational Sales System - how her clients are able to double their revenue

And much, much, more!

Connect with Lynette: 

Lynette's Instagram

Website

Success Accelerator

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In the past decade, podcasts have completely changed the world of content creation. Your favorite actor has a podcast, your favorite company has a podcast, even your marketing team has a podcast. But not all podcasts are created equal. Despite creating amazing content, many brands struggle to exceed their podcasts goals. Failure to gain an audience can result in burnout and even ending the show that you worked so hard to build. 

In today’s episode, Emma rides solo as she discusses her own podcast journey, and delves deeper into why some podcasts flourish, while others flop.

Listen in as we speak about:

• How Emma discovered the massive, free education that podcasts can provide to listeners

• The real work that actually goes into producing a quality podcast

• Why your current, amazing podcast isn’t performing the way you hoped

• How you can boost your podcast performance, and who can help

And much, much, more!

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Being an entrepreneur can feel like a dream when you’re finding success, but keeping it running can feel like a pinch back to reality. From taxes and finances to payroll and staffing, the never-ending paperwork filing can leave you feeling anxious and alone. But with the right hand to guide you, there are many tips and tricks along the steps of scaling your company to simplify your finances.

In today’s episode, we are joined by an exceptional CPA, Fractional CFO, and host of The CEO Wingwoman, Christy Bowie. After leaving a steady career at a big 4 accounting firm,  Christy felt a deep passion for helping business owners take the stress out of finances and create strategic plans to scale their businesses by starting her own practice. 

Listen in as we speak about:

• The biggest tax tips for your small or scaling business

• The lowest hanging fruit that can actually help you save money with taxes

• Avoiding the temptation of your business bank account for your own personal spending

• How to utilize an exceptional budget with the process Christy has created

And much, much, more!

Connect with Christy: 

Website

Christy's LinkedIn

The CEO Wingwoman Podcast 

Work With Christy

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Storytelling and marketing go hand-in-hand. Effective marketing is all about telling a story that resonates with the audience and makes them feel something. However, many entrepreneurs find themselves struggling with how to weave their own story into their company and product. 

In today’s episode, we are joined by coveted international speaker, certified visibility coach, author, and expert content marketing strategist Michelle Kuei. Michelle is the founder of Elevate Life Coaching, where she mentors women on how to use the power of storytelling to attract clients and turn their passion for coaching into a profitable business. The goal is for her clients to gain clarity on their message, and implement profitable and authentic marketing strategies through storytelling.

Listen in as we speak about:

• Where to start building your own story to emotionally engage with your audience

• Steps to prepare for a public speaking event by engaging emotionally with your audience

• How to tell more engaging, emotional, stories with your brand

• The most important aspects of storytelling

And much, much, more!

Additionally, don’t forget to look for Michelle's book, "Perfectly Normal: An Immigrant Story of Making It in America," shares her own inspiring stories of love, courage, and connection, empowering her audience to let go of imposter syndrome and make a significant impact. 

Connect with Michelle: 

Michelle's Instagram

Website

Michelle's Facebook

Michelle's LinkedIn

5 Steps To Create Your Powerful Core Message That Attracts And Sells 

Perfectly Normal: An Immigrant Story of Making It in America

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In today’s episode, we are joined by Lizzy Colombo. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag worthy brand suites and custom Showit and Shopify websites for lifestyle brands and online coaches/wellness entrepreneurs. 

After graduating with a degree in graphic design, Lizzy realized that school had left out a valuable lesson in the classroom; How to get a job. Armed with a vision of her own career, Lizzy was able to carve her own path as a new creative digital wave took her from freelancing, to starting her own boutique agency, White Point Creative. Now, Lizzy helps her own clients as their number one fan, built in hype girl and design expert on a mission to elevate their business making a brand attract and inspire. 

Tune in as we dive into all things sustainability, from brand to websites – including the core of sustainable design when building your brand, six pillars to creating a full experience for a brand's target audience, and so much more!

Connect with Lizzy: 

White Point Creative Instagram

White Point Creative Website

Lizzy Colombo LinkedIn

What's Holding You Back In Your Business Quiz 

Free ebook: Build A THRIVING Online BUSINESS

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In today’s episode, we are joined by Corey Brausch, the founder of Seven Willows. Seven Willows is a social media agency for entrepreneurs looking to take an energetic + intuitive approach to social media marketing while growing their online presence + community.

Corey started her social media journey back in high school, where she utilized Instagram and Facebook to market her photography business which began to boom throughout her college years thanks to her marketing efforts. In 2017, she began working more intentionally in the digital marketing space where she worked with industry influencers on campaigns, and even Post Malone himself through her work. Soon after, she couldn't ignore her entrepreneurial spirit and began picking up clients on the side shortly before going full time as a social media manager. 

Today, she has worked with dozens of business owners enhancing their social media presence and giving CEOs back their headspace to focus on scaling their business. Her clients’ favorite aspect of working with Corey and Seven Willows is their holistic approach to outbound engagement.

Tune in as we dive into all things social media including outsourcing your social media, trending content and so much more. 

In this episode, we discuss:

• [02:14] How Corey and Emma first met 
• [04:16] How Corey got started in the online space
• [05:47] What lights Corey up about being a business owner 
• [07:35] The key players that business owners should have in order to scale their digital marketing
• [12:10] When business owners should consider investing in paid ads
• [15:47] How to determine who we should be listening to based on our goals 
• [24:23] Should brands be following trends?
• [27:53] How to utilize trending sounds without a social media manager 
• [30:05] What trend means in the online space
• [35:08] Differences between creating trending content with and without a social media manager 
• [38:22] One thing Corey wishes more people knew about social media management 

Resources mentioned:

Connect with Corey: 

Instagram

Website

Weekly Trending Reels Report 

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In today’s episode, we are joined by Hollie Prescott. Hollie is the Co-CEO of HerHQ - an organization committed to helping women break free of corporate constraints by creating their own online business. As a prior Advertising & Marketing Executive at McCann, Hollie felt a constant pull of how to “get to the top” without sacrificing her dreams of seeing the world. 

Taking the leap, Hollie saved up enough money to travel, put in her notice at her 9-5 job, and decided to take a huge risk. However, after 9 months of traveling, she realized she would need to figure out SOME means of income if she didn’t want her travel days to be cut short. So Hollie started offering graphic design services right from her laptop - sitting in a van in New Zealand in between exploring. Hollie quickly learned that she could make a full-time income right from her laptop. She then went on to become one of the most well-known brand & web designers in the online space working with mega brands like Club Life Design & BossBabe. Fast forward to today, Hollie & her business partner Chelsea help thousands of women a year ditch the corporate structure through offering freelancing or digital services in the comfort of their PJs.

Tune in as we dive into all things community - including how community has evolved over the years, best ways to build a community online, and so much more. 

In this episode, we discuss:

• [01:38] How Hollie and Emma first met 
• [05:24] How Hollie got started in the online space and how she’s pivoted over the years 
• [11:59] Hollie’s experience with meeting her business partner and forming her current co-led business Her HQ 
• [17:12] Her HQ’s first launch + how they expanded their product suite to help done-for-you service providers 
• [22:15] How Hollie and Chelsea dealt with comments about their unconventional business relationship 
• [23:00] How community has evolved in the online space 
• [27:33] The importance of cultivating the culture of your community 
• [34:53] Hollie’s top 3 tips for building a community online 
• [40:36] Tips for hiring a community manager and other help in your business 

Resources mentioned:

Connect with Hollie and Chelsea: 

Her HQ Instagram

Hollie’s Instagram

Website

Leaving Corporate Course 

Foundations 

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In today’s episode, we are joined by Mairin Van Shura. After an unfulfilling decade practicing law and experiencing worsening chronic health conditions as a result, Mairin Van Shura left the corporate rat race in pursuit of a more rewarding, free, purposeful life. She sold her house and 99% of her belongings and moved abroad. Mairin started her business, Solivagant Legal, to help other entrepreneurs easily protect their businesses without the high cost and hassle of hiring a lawyer via DIY contracts templates and other legal resources for their businesses. 

Tune in as we dive into all things legal including contracts, trademarks, and so much more. 

In this episode, we discuss:

• [2:08] How Mairin started her business 
• [6:48] Mairin’s thought process behind her decision
• [12:27] Common legal pitfalls new business owners experience
• [18:53] Must haves in your legal contracts 
• [22:58] How to make sure your contracts and website policies are legally sound 
• [25:35] 3 non negotiable policies that every online business owner with a website needs 
• [28:18] Advanced legal agreements you will need in place as your scale 
• [34:26] The importance of trademarking and what that process looks like 
• [40:56] One thing Mairin wished more people knew about legal in the online space

Resources mentioned:

Connect with Mairin: 

Instagram

Website

Trademarks

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In today’s episode, we are joined by Jordan Rothwell Perry. Jordan is a marketing expert and the founder of LAUNCH by JR, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales. 

She thrives while helping women scale their businesses through taking paid digital off of their plate. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.

Tune in as we dive into all things paid ads including how to prep your account for running ads, what retargeting is and how you can use it, and so much more. 

In this episode, we discuss:

• [2:06] How Jordan started her business 
• [5:05] How to prep your accounts for running ads
• [6:15] What a pixel is 
• [7:32] What retargeting is and how you can use it in your business
• [8:37] How to make sure your social media is optimize for running ads
• [12:24] Questions to ask yourself before starting paid ads
• [14:04] What to aim for when it comes to ad conversions
• [16:53] The difference between leads and conversions
• [23:42] One misconception people have about the investment behind running ads 
• [26:45] The minimum budget you need to start investing in ads
• [28:02] How to divvy up your budget throughout the month
• [29:59] How to actually start with ads 
• [30:59] The two types of ads you can run and how to approach them
• [32:53] What A/B testing is and how it works 
• [36:33] How to get around Facebook’s advertising rules in certain niches 
• [42:39] One thing Jordan wishes everyone knew about paid ads

Resources mentioned:

Connect with Jordan: 

Website

Instagram

3 Ways to Know You're Ready for Ads

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