Ready to take your brand to the next level in 2023? We’re breaking down the five marketing phases and what you should be investing in at each level.

In this episode, we discuss:

• [3:20] The five marketing phases of business 
• [4:27] Phase #1: Beginning Phase 
• [8:03] Phase #2: Building Phase 
• [10:12] Phase #3: Growing Phase
• [13:37] Phase #4: Scaling Phase 
• [16:08] Phase #5: Established Phase 

Resources Mentioned: 

Private Mentorship 

Strategy Intensive 

Social Media Management 

Connect with Ninety Five Media:

Website 

Instagram

Join us inside Master Your Marketing

Today is our first solo episode of the season and we’re diving into 10 lessons that I have learned in my past two years of full time entrepreneurship. 

So grab a cup of coffee and let’s dig in! 

In this episode, we discuss:

• [6:20] Lesson #1: You don’t need to have it all figured out
• [8:26] Lesson #2: You cannot do it alone
• [11:42] Lesson #3: Don’t invest just because everyone says you should
• [14:03] Lesson #4: Button up your contracts with a lawyer
• [16:52] Lesson #5: Systems will be your best friend 
• [20:59] Lesson #6: Your role should change
• [25:00] Lesson #7: Get your team invested in your vision for your brand
• [27:55] Lesson #8: Entrepreneurship is a roller coaster 
• [30:49] Lesson #9: Have a greater mission than money 
• [33:11] Lesson #10: Celebrate your small wins 

Connect with Ninety Five Media:

Website 

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In today’s episode, we are joined by Stephanie Inghram. Stephanie is the owner of SAI Virtual Solutions, a Certified Dubsado Specialist, and Client Experience Expert. Prior to becoming a Dubsado specialist, she was an award winning senior certified wedding planner and International Director of The Bridal Society running a six figure firm solo.

She took the frustrations of doing everything herself and manually from the wedding world and built the business she has today with a mission to help a variety of industries add next level automation and client experience to their business so that they can book more, make more, and work less. 

Tune in as we dive in to all things Dubsado, client experience, and workflows. 

In this episode, we discuss:

• [2:03] How Stephanie went from wedding planner to Certified Dubsado Specialist 
• [3:52] What Dubsado is and who it is for 
• [7:21] When should we implement a tool like Dubsado in our business
• [10:39] Most common workflows you should set up in Dubsado
• [20:20] The best place to start inside Dubsado as a newbie 
• [31:06] How Dubsado can support your lead generation strategy
• [38:58] One thing Stephanie wish people knew about customer experience 
• [40:39] Other tools you can use to uplevel your client experience 

Resources mentioned:

Connect with Stephanie: 

Website

Instagram

Facebook

TikTok 

Email Signature Template 

Connect with Ninety Five Media:

Website 

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Sign up for Dubsado today and receive 20% off your first month or year! (affiliate link)

In today’s episode, we are joined by Abigail Holland. Abigail is a business and life coach who is obsessed with the idea that business and marketing should be easy and breezy. Over the last few years, she's worked with entrepreneurs from every niche to teach them how to build a business that lights them up regardless of what the rules are. She helps her clients stop people pleasing and overthinking, release shame, and show up as the most authentic versions of themselves both online and offline.

Tune in as we dive in to all things sales processes, upper limits, and doing business your way. 

In this episode, we discuss:

• [1:57] How Abigail started her business 
• [4:36] How Abigail has pivoted over the years 
• [6:24] The importance of showing up confidently 
• [7:27] Embracing “fake it ‘til you make it”
• [10:18] The biggest challenge Abigail’s clients face before working with her
• [15:30] The differences between the selling process to males vs. females
• [16:01] Abigail’s one to one sales process
• [18:11] Abigail’s experience with implementing the sliding pay scale with her coaching clients 
• [26:33] What upper limiting is 
• [28:12] How Emma pushed past her upper limit 
• [32:52] Abigail’s advice for pushing past your upper limits 
• [39:39] Abigail’s best advice for hitting your income goals each year
• [42:57] The hardest part of entrepreneurship
• [44:23] The difference between coaching and consulting
• [49:07] One thing Abigail wishes people knew about the work she does 

Resources mentioned:

Connect with Abigail: 

Website

Instagram

Hi, inner child guide

6 Figure Power Mini Course 

Connect with Ninety Five Media:

Website 

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In today’s episode, we are joined by Kim Fischer. Kim is the CEO/Founder of 13 Emeralds Marketing. They help businesses gain new leads in their sleep by optimizing their website and content for SEO. SEO is so much more than coding and keywords, so the team at 13 Emeralds Marketing works to help you build quality traffic, authority, and a resource bank for your audience. 

Tune in as we dive into all things SEO including the difference between SEO and content marketing, how to get started with SEO, and so much more. 

In this episode, we discuss:

• [3:08] How Kim got started working in SEO 
• [5:36] Kim’s experience working in a male dominated industry 
• [7:43] How Kim helps her clients build a community through SEO 
• [9:11] The difference between SEO and content marketing 
• [10:36] Kim’s opinion on if SEO or social media marketing should be prioritized first
• [12:00] What you need to have in place to get started with SEO
• [13:37] How to actually get started with SEO 
• [19:25] How to make data driven decisions with your SEO efforts 
• [21:12] How often Kim analyzes data for her clients and her suggestions on how often to to do it 
• [22:00] The best tools for analyzing your SEO 
• [26:37] How SEO and lead generation fit together 
• [31:53] One thing Kim wishes everyone knew more about when it comes to SEO 

Resources mentioned:

Google Analytics Guide 

Connect with Kim: 

Website

Instagram

LinkedIn

Connect with Ninety Five Media:

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In today’s episode, we are joined by Holly Murray. Holly is a certified conversion copywriter who helps successful women create elevated high converting copy that truly reflects their brand's heart, mind and mission. As a former counselor and coach, Holly has logged 1000s of hours face to face with women, which means when she writes for you, she brings over a decade of deep dive market research. She approaches copy with a blend of creativity and strategy to help you see the results you desire. 

Tune in as we dive deep into conversion copywriting, brand messaging, and so much more. 

In this episode, we discuss:

• [2:22] What Holly enjoys most about her business 
• [4:05] How a copywriter can help you elevate your brand 
• [7:28] How Emma and Holly originally connected 
• [8:29] Why it’s so important to attend both virtual and in person events 
• [14:39] What conversion copy is and why it’s important for businesses 
• [18:40] Holly’s best advice to stop playing small and start showcasing your work through your copy 
• [23:08] How talking about your results can help you secure more clients
• [24:13] How to share your client’s results without feeling icky
• [32:06] How to hone in on your brand voice 
• [40:41] Surprising moments for Emma and Team Ninety Five Media when going through the brand messaging process 
• [49:18] One thing Holly wishes everyone knew about copywriting 

Resources mentioned:

Connect with Holly:

Website

Instagram

Connect with Ninety Five Media:

Website 

Instagram

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In today’s episode, we are joined by Megan Taber, founder of MET Media. They are a social media management company that specializes in video content. In late 2020, Megan graduated with an acting degree while the entertainment industry was at a standstill. Megan always had a knack for social media, so she decided to take a leap of faith and start offering social media management services to businesses in desperate need during the pandemic. Today, her 15 years of experience in the entertainment industry, combined with her marketing expertise serve as a unique background in the creative and video marketing that she and her team offer her clients around the globe.

In this episode, we discuss:

• [2:08] How Megan got started in the online space

• [3:37] Megan’s experience with starting her own agency  

• [7:36] Why MET Media specializes in video content 

• [8:29] The importance of video content 

• [9:10] Why we have seen a shift to more video content 

• [12:54] Megan’s best advice for making video content creation easier for your brand 

• [14:19] How to keep on top of the trends while planning ahead 

• [19:30] The easiest ways to still participate in trends without face forward content

• [24:08] The benefits of using UGC and influencer marketing and which is more cost effective 

• [27:16] The difference between a social media manager and a UGC content creator 

• [30:59] How the pandemic caused massive business growth for both Emma and Megan’s businesses 

• [32:57] Helping clients understand their analytics 

• [39:02] One thing Megan wishes everyone knew about digital marketing

Resources mentioned:

Connect with Megan:

Website

Instagram

TikTok

Have We Met Podcast 50 Free Video Content Ideas for Business 

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Website 

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Welcome back to The Stop Scrolling, Start Scaling Podcast! Today, we are joined by Rogé Galmish, a funnel expert and the founder of Funelle LLC, a Kajabi-based funnel-building firm. She helps her clients identify the most effective method to niche down, package up their services and convert their audience into paying clients. Rogé was born in Champaign, Illinois, and moved to Germany when she was five. 

Our guest Rogé began working as a visual merchandiser, where she started her career as a marketing professional. As a result of her work experiences, she realized that marketing was what she was passionate about. She is now on a mission to assist other female entrepreneurs in developing their companies and living on their terms. 

Today’s episode discusses the basics of a converting funnel, what part the funnel plays in the customer journey, different types of funnels and automation, platform recommendations, and tips to prepare for the holidays and new year.

In this episode, we discuss: 

• [2:25] Rogé’s journey into the online space
• [3:25] Kajabi overview and benefits
• [6:20] The different types of funnels and automation 
• [10:39] How to avoid missed opportunities using freebies
• [12:13] The importance of optimizing your funnels 
• [19:47] Recommendations of what to include in freebies
• [30:16] How to prepare for the holiday season and slow seasons
• [35:33] Avoiding overwhelming when building your funnel

Resources mentioned:

Connect with Rogé Galmish:

Website

Instagram

Facebook

Funnel Foundations Freebie 

Connect with Ninety Five Media:

Website 

Instagram

Social media marketing is a great way to promote your products or services, but it’s not the only way. The truth is, social media isn’t always the end all be all closer when someone is looking to purchase from you. Social media is now used as a search engine, so it’s absolutely vital to have a presence here. But you can’t forget about other marketing avenues as well. 

There are many ways to increase your brand awareness, and ultimately your sales, via marketing. Just because we are a digital marketing agency doesn’t mean we advise our clients to ONLY market their brand on social media. Today we’re diving into just that with you! I’m sharing my top five tips to help you market your brand off of social media that will result in increased brand reach and profits.

In today’s episode, we cover:

• How your customer experience can set you apart from your competition [5:59]
• The impact of client gifting and when I like to send them [9:11]
• Different examples of cross-pollination and how you can use it to get in front of new audiences [12:17]
• How pitching yourself to PR sources will get you more exposure and my tips for doing so [13:48]
• Why having a Pinterest presence is so powerful [15:23]

Connect with us:

Join our FREE course, Master Your Marketing:  https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co

One of the biggest downfalls that brands experience through their digital marketing efforts on social media is a lack of engagement. In today’s episode, I’m breaking it all down so that you know why engagement is so important, the different types of engagement you need to have going at all times, and how it all comes together to get you results.

In this episode, you’ll learn about the two major types of engagement, different strategies for each type, and why these two types of engagement go hand in hand. Finally, I share the importance of having a deep understanding of your brand voice, especially if you plan on hiring someone to manage your engagement for you. You’ll also get the answer to a question I get frequently which is - “how often should I be engaging??”

If you’re tired of low engagement and you’re ready to change that, this episode is for you!

In this episode we cover:

• Why a lack of engagement is the number one downfall that brands experience
• How engagement can create leads and start conversations on social media
• What is engagement and what type of engagement is the most important?
• How authentic engagement has changed over time
• What is inbound engagement?
• What is outbound engagement?
• Outbound engagement strategies that work
• How inbound and outbound engagement complement each other for best results
• The importance of having guidelines of your brand voice for team members
• Your expected results with outbound engagement
• How often should you be engaging?

Connect with us:

Join our FREE course, Master Your Marketing:  https://ninety-five-media.mykajabi.com/mym

Instagram: https://www.instagram.com/ninety.five.media/

Website: https://ninetyfivemedia.co