Exploring behavioral design without shaming? Let's chat → professorgame.com/chat

In this episode, we break down the wild world of "confirm shaming": manipulative, guilt-driven prompts apps use to push you into saying yes. From hilarious to downright unethical examples, we unpack why these dark patterns harm long-term loyalty and how to use motivation ethically to build real engagement and retention.

Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.

Links to episode mentions:

• Confirmshaming.tumblr.com
• deceptive.design
• Ethics in Game-Based Solutions and Gamification | Episode 153
• Andrzej Marczewski Doing Ethics In Gamification | Episode 161

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