In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success.

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Best Moments:

(00:37) Introduction to the Notion Faces campaign on LinkedIn

(01:17) Breakdown of the campaign's execution and strategy

(03:20) Analysis of the two main reactions to the campaign

(04:32) Brief discussion on combining influencer and affiliate marketing

(05:24) Reasons why the Notion Faces campaign was successful

(05:53) Addressing criticisms of the campaign

(06:22) Key takeaways for marketers from this campaign

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Links Mentioned:

Notion Faces Campaign

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The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe speaks with Val Riley, VP of Marketing at Unbounce, about B2B influencer marketing strategies and the growing importance of authentic partnerships in the SaaS space. Val shares insights on influencer selection, structuring partnerships, and predictions for the future of influencer marketing.

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Best Moments:

(01:27) Unbounce's acquisition of Insightly and their complementary offerings
(03:00) Criteria for selecting influencers for B2B partnerships
(05:52) Structuring influencer partnerships on a quarterly basis
(08:43) Focus on LinkedIn as the primary platform for B2B influencer marketing
(10:11) The importance of allowing influencers to maintain their authentic voice
(13:50) The growing significance of humor and personality in B2B marketing
(16:00) Predictions and excitement for influencer marketing in 2025
(17:12) Strategies for finding the right influencers for B2B partnerships
(19:35) The potential for dedicated influencer relationship roles in marketing teams

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Guest Bio:
Val Riley is the VP of Marketing at Unbounce, a leading platform for creating high-converting landing pages. With experience managing marketing for both Unbounce and Insightly, Val has valuable insights into B2B influencer marketing, particularly in the SaaS space.

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The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe dives into the recent Notion Faces campaign, a LinkedIn takeover that created significant buzz in the B2B marketing world. She breaks down the campaign's execution, analyzes its impact, and shares actionable lessons marketers can take away from its success.

=========================================

Best Moments:

(00:37) Introduction to the Notion Faces campaign on LinkedIn
(01:17) Breakdown of the campaign's execution and strategy
(03:20) Analysis of the two main reactions to the campaign
(04:32) Brief discussion on combining influencer and affiliate marketing
(05:24) Reasons why the Notion Faces campaign was successful
(05:53) Addressing criticisms of the campaign
(06:22) Key takeaways for marketers from this campaign

=========================================

Links Mentioned:
Notion Faces Campaign

=========================================

The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this festive episode of Stop the Scroll, host Brianna Doe teams up with Mason Cosby, host of the Scrappy ABM podcast, for a special Christmas collaboration. They explore the intersection of account-based marketing (ABM) and influencer marketing in the B2B space, sharing strategies, insights, and examples of holiday campaigns.

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Best Moments:

(01:05) Example of Super's influencer marketing campaign with custom Christmas sweaters
(02:19) Aligning influencer audiences with brand goals
(03:55) Importance of understanding brand goals before selecting influencers
(05:52) Transitioning from transactional to long-term influencer partnerships
(09:41) Methods for finding influencers that address target audiences
(13:07) Discussion on the ethics and effectiveness of using influencers' accounts for outreach
(15:27) Importance of maintaining authenticity in influencer content
(19:27) Ideal placement of influencers in ABM programs
(21:22) Comparing ROI of influencer marketing to performance marketing
(23:00) Integration of paid advertising and influencer marketing

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Guest Bio:
Mason Cosby is the host of the Scrappy ABM podcast and an expert in account-based marketing. He shares insights on integrating influencer marketing with ABM strategies and discusses the challenges and opportunities in B2B influencer partnerships. Mason brings a unique perspective on aligning influencer audiences with target accounts and measuring the success of influencer campaigns in the B2B space.

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The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe interviews Olivia Owens, the head of creator partnerships and business development at Teachable. They discuss the evolving landscape of creator monetization, the importance of authenticity in partnerships, and the future of work. The conversation delves into how creators can effectively monetize their content, the significance of aligning monetization strategies with one's lifestyle, and insights into Teachable's "9 to 5 Quitters Club" initiative.

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Best Moments:

(01:20) Olivia's role at Teachable and the evolution of creator partnerships

(04:43) Advice for creators looking to monetize their content

(07:05) The importance of lifestyle and audience engagement in choosing monetization strategies

(10:59) The concept of the "9 to 5 Quitters Club" and redefining work

(16:05) Goals and success metrics for the 9 to 5 Quitters Club initiative

(17:54) Tips for creators interested in building courses

(19:37) The importance of not overthinking monetization and diversifying revenue streams

(22:18) The evolving creator economy on LinkedIn

(23:35) Off-the-record segment: Olivia's personal preferences and opinions

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Guest Bio:

Olivia Owens is the head of creator partnerships and business development at Teachable, a platform that helps creators monetize their knowledge through courses, coaching, and digital products. With over two years at Teachable, Olivia has been instrumental in developing and evolving creator partnerships, focusing on authentic storytelling and adding value to creators' journeys. Her approach emphasizes the importance of lifestyle alignment and audience engagement in creating successful digital products.

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The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe interviews Tameka Bazile, a powerhouse in paid social and cultural storytelling. They discuss influencer marketing, content creation, and the evolving landscape of social media platforms. The conversation delves into the challenges of making traditional brands social-first, balancing informative and engaging content on LinkedIn, and the importance of increasing representation of Black creators in social media.

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Best Moments:

(01:16) Challenges of making traditional brands social-first

(04:11) Balancing informative and engaging content on LinkedIn

(21:01) Creating content on TikTok vs. LinkedIn

(23:19) Plans for monetizing TikTok content

(27:09) Expectations for LinkedIn in 2025

(28:27) Rapid-fire questions segment: “Off the Record”

(32:54) The importance of more Black creators in social media

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Guest Bio:

Tameka Bazile is a social and content strategist and a multi-platform content creator on TikTok and LinkedIn. She has amplified major events like Tameka 100 and driven branded campaigns with names like Nissan and Amazon. Known for her engaging and informative content, Tameka brings valuable insights into making traditional brands relevant in the digital space while maintaining their core essence. She is also a creator, speaker, and a US LinkedIn Creator Accelerator Alumni, passionate about discussing social media culture and careers.

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The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing.

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Best Moments:

(01:45) Kwame's role at Later and creator-focused events

(04:07) Kwame's experience as a content creator

(05:34) The challenges and misconceptions about content creation

(07:38) Kwame's approach to brand partnerships and sponsorships

(09:03) Kwame's favorite brand partnerships

(14:28) The importance of creative freedom in partnerships

(15:31) Kwame's thoughts on gifting campaigns

(22:36) Later Creator Club and its purpose

(28:11) Advice for brands and creators in influencer marketing

(31:28) Rapid-fire questions in the "Off the Record" segment

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Guest Bio:

Kwame Appiah is the head of influencer engagement and events at Later, a leading influencer marketing solutions company. Known for his appearance on the popular Netflix show Love is Blind, Kwame brings a unique perspective to his role as both a content creator and marketing professional. He focuses on fostering deeper connections between brands and creators, hosting podcasts for Later, and organizing events like the Later Creator Club to facilitate meaningful interactions in the influencer marketing space.

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The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe interviews Jayde Powell, a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators.

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Best Moments:

(01:38) Favorite social media platforms for creators and marketers

(03:01) Definition of creators vs. influencers

(05:56) Pricing strategies for content creators

(09:01) Approaches to determining budgets for creator partnerships

(13:43) Importance of transparent communication in brand partnerships

(16:36) Favorite brand partnerships and challenges faced

(22:05) Advice for creators working with marketers

(26:00) Discussion on why social media marketing is undervalued

(28:46) Dream brand partnership as a creator

(30:16) Excitement about LinkedIn's potential in the creator economy

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Guest Bio:

Jayde Powell is a content creator, marketer, and the founder and head of creative at MDash Doe, a content and creative development agency. She hosts Creator Tea Talk, a LinkedIn audio series discussing the creator economy. Jayde has worked with notable brands such as Netflix, Amazon Prime Video, and Essence. Known for her comedic content and insightful takes on social media marketing, Jayde is particularly active on LinkedIn, where she advocates for its potential as a hub for creators.

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The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe interviews Sarah Adam, head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They also explore how LinkedIn plays a role in B2B influencer marketing and the balance between giving influencers creative freedom and ensuring they understand the product.

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Best Moments:

(01:10) How Wix measures success in influencer marketing

(05:34) The growth of Wix's influencer marketing team

(07:29) Experiences working with an agency for influencer marketing

(14:42) Criteria for selecting influencers for Wix

(23:00) Channels leveraged for influencer marketing at Wix

(28:43) Structure of partnerships with influencers

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Guest Bio
Sarah Adam is the head of partnerships and influencer marketing at Wix, focusing on B2B solutions. She has been instrumental in building Wix's influencer marketing program from the ground up over the past 2-3 years. Sarah is known for creating valuable content on influencer marketing on LinkedIn and sharing resources with the marketing community.

=========================================

The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities.

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Best Moments:

(02:12) Measuring ROI for building an online brand as creators and marketers

(16:38) Approach to audience segmentation when developing content

(32:17) Should all B2B companies consider the media company approach?

(42:03) Rapid-fire questions about video games

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Guest Bios:

Todd Clouser is the head of audience marketing at Audience Plus, pioneering the industry's first owned media software for marketers.

Obaid Durrani leads influencer and partnership content at Clay, which helps enrich data, automate personalized outreach, and implement ideas for GTM (Go-To-Market) strategies.

=========================================

The Secrets to Thriving Creator-Brand Partnerships

If you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.

Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.

To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!