Stop The Scroll w/ Brianna Doe

In this episode of "Stop the Scroll", host Brianna Doe provides tips and strategies for effectively reaching out to and partnering with B2B influencers. She shares a template outreach email that has an 85% response rate as well as best practices for crafting a clear, concise, and compelling pitch.

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Main Discussion Points:

- Reaching out to influencers can be challenging - they likely get a high volume of requests
- Be clear, concise and transparent in your outreach emails and messages
- Tailor your communication style to your brand and industry
- Provide context on why you want to partner with them but don't presume what type of partnership they'd be open to
- Connect your request to their content and audience
- Do not share budget details in initial outreach

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Want to try Bri's template for yourself? Here it is:

Subject Line: Collab Opportunity, Brand Partnership, Brand Collaboration - [Company Name]

Hi [Influencer name],

I’m [Your Name], [Job Title] at [XYZ]. Include a 1-2 sentence blurb about what [XYZ] does and the target audience it’s geared towards.

I’m a huge fan of your content and believe it aligns well with our business & [fill in the blank]. We think you would be an excellent partner to spread the word about [XYZ]/for a campaign we’re launching/our newest product launch, etc.

I would love to discuss a partnership with you. If this sounds like a collaboration you’re interested in, let me know and we can discuss further!

Thanks,
[Your Name]

This is the second episode of the "Stop the Scroll" podcast hosted by Brianna Doe, who provides advice and insights on influencer marketing. In this episode, Bri delivers a primer on identifying and vetting the right influencers to partner with for influencer marketing campaigns.

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Key Discussion Points:

- How to identify what platforms your target audience uses and find influencers there
- Follower count matters but you need to understand who their audience is
- Look for 1-3% engagement rates on average
- Make sure the influencer's values align with your brand
- Budgets need to align too

In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way.

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Key Discussion Points:

- The power of influencer marketing to cut through advertising saturation
- Influencer marketing complements other marketing efforts rather than replacing them
- Importance of trust between influencers and their audiences
- Thinking creatively about influencer partnerships beyond just sponsored posts
- Developing long-term influencer relationships