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Stop Trying to Be Broad. Niche Down.
The conversation discusses the importance of niching down in business and marketing. It emphasizes the idea that it is better to be number one in a small, targeted niche than to try to appeal to a broad audience. The concept of blue ocean strategy is mentioned, which refers to finding untapped or unknown markets with little competition. The conversation provides examples of businesses that have successfully niched down and highlights the benefits of being clear and targeted in branding and messaging.
TAKEAWAYS
RESOURCES MENTIONED
Blue Ocean Strategy by W. Chan Kim
FOLLOWS
Caleb Investing
Aaron Investing
CHAPTERS
0:00 Staying Narrow: The Importance of Niching Down
0:24 Avoiding Broad Marketing Traps
1:45 Personal Experience with Niching
3:45 Understanding Blue Ocean Strategy
6:30 Engaging Your Target Audience
KEYWORDS
niching down, marketing, blue ocean strategy, targeted audience, branding
WANT TO LEARN MORE?
Join us on LinkedIn, dive into our enriching content on YouTube, and explore our website to unravel how to secure your future through intelligent passive investments!
If you enjoyed the show, please LEAVE A 5-STAR REVIEW and SHARE this episode with someone who wants to build a stable future. Listen to all episodes on Spotify, Apple Podcasts, or any preferred podcast platform!
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By Caleb Edwards and Aaron Leatherdale
4.9
8888 ratings
The conversation discusses the importance of niching down in business and marketing. It emphasizes the idea that it is better to be number one in a small, targeted niche than to try to appeal to a broad audience. The concept of blue ocean strategy is mentioned, which refers to finding untapped or unknown markets with little competition. The conversation provides examples of businesses that have successfully niched down and highlights the benefits of being clear and targeted in branding and messaging.
TAKEAWAYS
RESOURCES MENTIONED
Blue Ocean Strategy by W. Chan Kim
FOLLOWS
Caleb Investing
Aaron Investing
CHAPTERS
0:00 Staying Narrow: The Importance of Niching Down
0:24 Avoiding Broad Marketing Traps
1:45 Personal Experience with Niching
3:45 Understanding Blue Ocean Strategy
6:30 Engaging Your Target Audience
KEYWORDS
niching down, marketing, blue ocean strategy, targeted audience, branding
WANT TO LEARN MORE?
Join us on LinkedIn, dive into our enriching content on YouTube, and explore our website to unravel how to secure your future through intelligent passive investments!
If you enjoyed the show, please LEAVE A 5-STAR REVIEW and SHARE this episode with someone who wants to build a stable future. Listen to all episodes on Spotify, Apple Podcasts, or any preferred podcast platform!