Marshall McLuhan was right for a while, but he’s not right now. Your story needs to be flexible enough to go anywhere. Book. Audiobook. TEDTalk. Picture book. Et cetera. Et cetera. Et cetera.

Something interesting happened at the Apple Store yesterday.

No stories because it’s my birthday today. Just making some memories.

A continuing riff on why consistently great work matters.

By Jove I Think I’ve Got It! The unifying story theory I’ve been looking for has just fallen into my lap.

This is what three hours sleep does to the quality of my output!

A few words zeroing in on the pain of people who don’t have core stories.

Sharing some sad news. Half glad, half gutted.

Am I a man or a ... creature comfort loving softie?

I take a metaphor, then beat it to death, in-service of my audience.