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I did, aged 8. Me, that it. Not the bee.
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And here's the great comic I mentioned from The Oatmeal.
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According to the Zeno Strength of Purpose Study (2020), consumers who think a brand has a strong purpose are:
And how do we best communicate purpose. Stories.
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Let's pull some of this 'character' stuff together.
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Your clients need your confidence, experience and expertise.
They need your opinion.
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The brief glimpses of reality – like sun breaking through clouds – make this show.
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Second-order effects matter, especially if we are trying to change something.
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In 1986, this was way cool ... if you were a 16-year-old boy.
But now we get to learn some lessons.
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The archetypes are fracturing!
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