Your brand voice is has two side; one functional, one expressive.

Let's see how Starbuck's defines these in it's own brand guidelines, and what it means for Stories that mean Business.

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Yesterday, we talked about three ways to make life easier. Today, let's touch on the value of making things harder.

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It may be common sense, but that doesn't mean it's common.

Here are the 3 Big Buffers that have made a huge difference in my business life. Ignore them at your peril:

- Time

- Money

- Expectation

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In a contrast to yesterday's opening description from The High Window, today we get a sense of Marlowe's office ... and what that says about him and his business.

Dead magazines, and a carpet that was just something on the floor.

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Reading from the first page of The High Window by Raymond Chandler.

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Having changed the information architecture of StoriesMeanBusiness.com this week, I'm spending the next refining the user journey.

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Yesterday, Arnold Schwarzenegger released A Message To The Russian People. Arnold is a fantastic communicator, so it's no surprise that he frames the message with a deeply personal story about his love and respect for Russian people.

It's worth 12 minutes of your time.

https://www.youtube.com/watch?v=4e1BndTE6Lg

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I'm fine with the podcast being pretty slack because you have to start fires with kindling not logs ... but it turns out that it might not be a great thing for StoriesMeanBusiness.com/podcast.

I'm rethinking my website menu in light of this week's Cold Open sprint ... here's why.

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Where I kind of geek out about navigation in game worlds.

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