Stories Mean Business - Nick Warren

It may be, but it's probably much closer than you think!

Episode home:

https://StoriesMeanBusiness.com/podcast/795:-Stupidity-Is-Everywhere!

Wrong.

Episode home:

https://StoriesMeanBusiness.com/podcast/794:-You-MUST-Be-On-Social-Media

I love the story and mythology of craftsmanship... but many (including myself) have taken it too far.

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I can tell you from experience that ’just-getting-people-on-your-list" does not lead to riches.

This is a business myth that common sense should strangle at birth, but rarely does.

(Part of the 2021 Throwing Stones Series)

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The incessant pressure to make big changes stops us making any change at all.

(Part of the 2021 Throwing Stones Series)

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Man ... I wish this was true. It's not ... but maybe there is a more grown-up way of thinking about this...

(Part of the 2021 Throwing Stones series.)

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We're beset by people trying to sell us THE ONE TRUE SOLUTION to our problems ... but that's never true.

Part of the 2021 Throwing Stones series.

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Yesterday, I was chatting with a mate who works in a company I love.

They do their marketing the old-fashioned way, through quality, word of mouth and building long-term relationships.

But this was his question – can relationship marketing scale if we want to significantly grow the business.

I think yes ... but you need the foundations in place.

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One of the most fascinating things about the birth of behavioural economics is that the leaders weren't in some complex lab ... they were testing and noticing what happened in their own brains.

Here's a couple of things that I've noticed about my brain.

Episode home:

https://StoriesMeanBusiness.com/podcast/787:-Noticing-Things

Yesterday, I mentioned Daniel Kahneman's book, Thinking, Fast and Slow.

This is an accessible but serious look at the science of attention, effort, judgement under uncertainty and other aspects of Behavioural Economics.

But, what I find equally fascinating is the way that Kahneman explicitly accepts and leverages the power of story to communicate his scientific work.

Episode home:

https://StoriesMeanBusiness.com/podcast/786:-Thinking-With-A-Story