I know you folk can't get enough of this logic stuff ... so here it is ... Inductive and Abductive logic.

With some Sherlock and Nassim Nicholas Taleb thrown in!

Episode home:

https://StoriesMeanBusiness.com/podcast/725:-Inductive-and-Abductive-Logic

Aristotle's formal logic goes something like this, if you'll forgive the self-promotion.

Nick always speaks the truth.

This tortuous construction is called a Syllogism, but the bit in the middle is usually implied/redundant, so smart persuaders skip it bit to create the slightly sexier Enthymemes.

Yeah, you're right ... the name's not sexier at all ... but the results can be, and they have a relation to stories.

Episode home:

https://StoriesMeanBusiness.com/podcast/724-Enthymemes

When we tell a story of standing, substance and authority, we are leveraging the second of Aristotles three forms of rhetoric – Ethos.

This is the force I used to build (and sell) my first business, and the force I'm using at this very moment.

Ethos can magnify the value of everything you say and do ... or it can tear it down.

Episode home:

https://StoriesMeanBusiness.com/podcast/723:-Story-is-Ethos

A teacher once described my relationship with English as 'Shakespearean, but not in the good way'.

Of course she was talking about my wild and creative use of spelling. When I shared this with a friend yesterday, he responded with this list of fantastic words that Shakespeare created.

It's a gold mine.

But he also got me thinking about the tribal language that successful leaders build around their ideas and concepts.

Check out the podcast for more.

Episode home:

https://StoriesMeanBusiness.com/podcast/722-Tribal Language

I'm talking thinking a lot about testing this week, but I learned awhile ago it is easy to jump to the wrong conclusions.

We can see what people do – their behaviour – but it's hard to understand why they do it. There is never enough data.

In this podcast, I explain why I'm a behaviourist when it comes to testing.

Episode home:

https://StoriesMeanBusiness.com/podcast/721-Behaviourist-Testing

We've been watching Godless, which was written and directed by Scott Frank.

If you recognise the name, he's the scriptwriter of Out of Sight (1998) and writer/director of The Queen's Gambit.

That's quite a pedigree.

One thing Frank does really well is Dramatic Irony, and although I started this episode believing it didn;t have much value in business storytelling, I ended with an insight I'll using in my teaching, training and consultancy.

A great example of how valuable this podcast has been for me and my client.

Episode home:

https://StoriesMeanBusiness.com/podcast/720-DramaticIrony

Podcast notes:

As I type this, I've just completed the second draft of my Minimum Viable Story course.

It's at the stage where I've stopped seeing any wood or any trees – which means it's ready for the Beta Testers.

Because I've reached that stage when I can't tell whether it's genius or terrible...

Episode home:

https://storiesmeanbusiness.com/716: Genius-or-terrible/