You don't need a disaster to power a story.

Positioning your business takes time, but repositioning it takes ages.

Conflict gets attention, vulnerability gets connection.

How two confident characters taken down to their core.

At their nerdiest time of year, you might forgive Apple for focusing on how clever their software is ... but they don't.

Isaac Asimov did an average of 5,000 publication ready words a day. How? I think the typewriter enforced Lee Child Method had something to do with it.

The best stories enthral and teach at the same time. This is one of them.

Placebo and the power of story.

The choice between seeing and breathing.