What happens when stories are used just to gain a financial profit? According to best selling author Annette Simmons the impact is profound on our society.

In this episode we talk about the role stories play in passing on morals and building emotional connections in our society.

Further Annette elaborates om the two ways of knowing what is true. The object and the subjective kind. And especially the latter is interesting from a service design perspective.

As you'll learn our clients don't want proof that service design works, they want... trust!

It's been addressed a lot of times on the Show already, being a great communicator and knowing how to use leverage stories to create impact is a fundamental skill for every service designer.

If you enjoyed this episode don't forget to pass the link to someone who might benefit from this as well.

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EPISODE GUIDE

03:30 - The first encounter with Service Design.

04:40 - How can we balance objective and subjective thinking?

13:25 - Why do we need morals?

14:45 - How can we craft stories that build profit and connections?

32:35 - Big Question: How can we use morals to find secrets for services?

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LINKS FROM THE EPISODE

Annette on LinkedIn ➜ https://go.servicedesignshow.com/n-mh7

Personal website ➜ https://go.servicedesignshow.com/sh162

The Story Factor ➜ https://go.servicedesignshow.com/152pb

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