SHOW NOTES:

SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about the founding of Westcliff University and where Dr. Lee learned his leadership skills.

DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, Westcliff’s colleges have experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.

As a distinguished leader with a demonstrated history of excellence, Dr. Lee plays a pivotal role in shaping the future of higher education. His outstanding educational background has significantly influenced his visionary outlook: He holds a Doctorate in Educational Leadership specializing in higher education administration from the prestigious University of Southern California Rossier School of Education. Additionally, he possesses a Master of Business Administration from the University of California, Los Angeles Anderson School of Management, where he focused on strategy and entrepreneurship. He also holds a Bachelor of Arts in economics from the University of California, Irvine.

Dr. Lee is in high demand as a nationwide speaker at conferences and seminars and is a two-time nominee for the esteemed Orange County Business Journal Innovator of the Year award.

His leadership has profoundly impacted students and faculty worldwide, solidifying Westcliff’s status as a global higher education leader. His unwavering commitment to fostering equitable access to education for all exemplifies his philanthropic spirit and deep dedication to community engagement.

For more info on Dr. Lee:
LinkedIn
Website

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE. 

SHOW NOTES:

SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Heartbeat For Hire podcast with Lyndsay Dowd.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE.

LYNDSAY DOWD BIO: Lyndsay is a speaker and coach to executive leadership teams, where she shows them how to build an irresistible sales culture that drives results.

For more info, check out Lyndsay HERE.

EPISODES MENTIONED IN INTRO:

Stories of Leadership
How to Get Involved in Politics
How to Build a Legacy
How Hobbies Make You More Creative
Strategic Networking

SUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how you can use strategic storytelling with intentionality in business to achieve your goals quickly.

TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years.  Today, he is the President of For Real Solutions, a consulting firm that brings value to its clients through leveraging Terence’s knowledge, experience, network, and creativity. Two of the major focuses for his business are on reducing healthcare costs for various organizations and mitigating loss in pension funds that occur because of fraud or other illegal activities.

For more info, check out Terence HERE.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE. 

SHOW NOTES:

PODCAST SERIES: This is part of an FAQ series where Claire and Matt discuss strategic storytelling.

Next episode in the series: Storytelling FAQ Episode #1

PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis.  Claire and Matt discuss concepts on how you can be a great storyteller.

CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write stories.  The Stories With Traction podcast wouldn’t exist if it weren't for her.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.

For more info, check out Claire HERE.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE.

PODCAST EPISODE MENTIONED IN INTRO: The Storytelling System

PODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts.

CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories.  If it wasn’t for her, the Stories With Traction podcast wouldn’t exist.  Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audience.

For more info, check out Claire here:
https://www.linkedin.com/in/clairemdavis/
https://www.tractionresume.com/

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE. 

SHOW NOTES:

SUMMARY: In this episode, Shaun Toomey and Matt Zaun talk about eldercare and what you can do if you have aging parents that need help.

SHAUN TOOMEY BIO: Shaun is the Vice President of Strategic Partnerships for Care Advantage.

For more info:
Shaun's LinkedIn
Care Advantage Website

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE. 

SHOW NOTES:

SUMMARY: In this episode, Dave Johnson and Matt Zaun discuss the dynamics of owning a family business and how simple truths can lead to more wisdom as a leader.

DAVE JOHNSON BIO: Dave is the Managing Partner of Bentz Jaz USA, and he’s the Owner and CEO of Covenant Services.

For more info, check out the website or Dave Johnson’s LinkedIn account.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE. 

SHOW NOTES:

SUMMARY: In this episode, Chris Wallace and Matt Zaun talk about how leaders can align the right stories with their frontline workers.

CHRIS WALLACE BIO: Chris is a marketing and customer experience strategist. His expertise centers on how organizations can improve alignment between their go-to-market strategies and their frontline channels (sales, customer service, support, etc.).

As President of InnerView, Chris and his team have developed the breakthrough InFront platform, which applies market research processes to collect and analyze employee and partner perceptions of customer needs and company value proposition.

Chris shares his unique perspective as a teacher, speaker, and author. He is an adjunct marketing professor at Villanova University (MBA) and is regularly published in outlets including Harvard Business Review and Forbes.

For more info, check out Chris here:
LinkedIn
Website

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE.

PODCAST SUMMARY: In this episode, Mark Carpenter and Matt Zaun talk about what makes a great story, and they give actionable ideas for how leaders can better document their messages.

MARK CARPENTER BIO: Mark co-authored the book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.”

For more info, check out Mark here:
Website
LinkedIn

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE. 

SHOW NOTES:

SUMMARY: In this episode, Andrew Serby and I talk about shipping products to customers.

ANDREW SERBY BIO: Andrew Serby is the founder of EnterMarket, a full-service third-party logistics (3PL) provider supporting the broad and maturing needs of companies operating in the wholesale, retail, and e-commerce marketplaces. Andrew founded the company in 2001 with the initial goal of servicing packaged media companies with their manufacturing and logistics needs. Andrew quickly expanded EnterMarket’s capabilities to serve the needs of a broad array of consumer product companies. EnterMarket combines sophisticated technology with a customer-focused solution necessary for full-service warehouse and fulfillment, kitting and assembly, and freight management. After 20 years of operation and expansion, Andrew sold EnterMarket to Beanstalk Innovation. EnterMarket is the e-commerce and retail backbone for Beanstalk’s aggressive growth plans as a full-service 3PL service provider. Andrew joined the leadership team at Beanstalk to lead the sales and business development efforts. Since joining Beanstalk, Andrew has helped the company grow 3-fold in 2 years.

Before starting EnterMarket, Andrew was a Senior Director, managing the outsourced integrated supply chain services for BMG Entertainment’s North American operations. For over a decade, Andrew led BMG Entertainment’s supply chain initiatives, driving efficiencies that resulted in over $300 million of savings. Andrew earned a Business and Psychology degree from Skidmore College.

For more info, click HERE. 

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE.