Stories With Traction

SHOW NOTES:

SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.

EPISODE #1 | From Struggling to Success in Storytelling
EPISODE #2 | Why Storytelling Works

EPISODE #3 SUMMARY: In this episode, Matthew Scura and Matt Zaun talk about how you can be a great public speaker.

MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.

EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.

MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

SHOW NOTES:

SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.

EPISODE #1 

EPISODE #2 SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss why storytelling works.

MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.

EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.

MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

SHOW NOTES:

SERIES: This episode is part of a series on Stories From the Top with Matthew Scura from Edge of Cinema.

SUMMARY: In this episode, Matthew Scura and Matt Zaun discuss how you can go from struggling to success in storytelling.

VIDEO MENTIONED IN THE INTRO

MATTHEW SCURA: Matthew is the CEO & Co-Founder of Edge of Cinema.

EDGE OF CINEMA: Founded in 2009, Edge of Cinema is a leading video production and digital marketing agency in the Greater Philadelphia Area. They specialize in corporate, commercial, documentary, and live event video productions, digital ad campaigns, and online marketing.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact. 

SHOW NOTES:

SUMMARY: In this episode, Chris Schalleur and Matt Zaun discuss a powerful struggle/victory story and what companies can do to protect themselves regarding cyber security.

CHRIS SCHALLEUR: Chris is the CEO of Christo IT Services.

CHRISTO IT SERVICES: Founded in 1999 to provide the type of professional IT support larger companies enjoy to small businesses in the Philadelphia region, Christo IT is your partner committed to providing every client with best-in-class technology solutions and exceptional support.

Some of their services include:

➔ Cybersecurity and Virus Protection
➔ Desktop/Server and Hardware Support
➔ Backup and Recovery Planning
➔ Windows, Mac, and Linux Expertise
➔ Consulting & Project Management Services
➔ Cloud & Hosted Solutions
➔ Phone/VoIP

For more info, check out Christo IT Services HERE.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE. 

SUMMARY: In this episode, Julia Soplop and Matt Zaun discuss Julia’s book, Information Crisis.

JULIA SOPLOP  BIO: Julia is an award-winning author of four books: Information Crisis: How a Better Understanding of Science Can Help Us Face the Greatest Problems of Our Time, Equus Rising: How the Horse Shaped U.S. History, Documenting Your World Through Photography, and Untangling the Self-Publishing Process.

For more info on Julia:
Website
The book
LinkedIn

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE. 

SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Recipe for Success podcast with Nancy Giacolone.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE.

NANCY GIACOLONE BIO: Nancy is an employee benefits consultant, coach, speaker, and podcast host.

For more info, check out Nancy HERE. 

SHOW NOTES:

SUMMARY: In this episode, Kevin Connor and Matt Zaun talk about how storytelling can be woven into print material and how you can get print to work for you.

KEVIN CONNOR: Kevin is a partner at Modern SBC.

Some of the projects that Modern SBC routinely works on:

- Copywriting and content creation
- Logo and corporate identity creation
- Tradeshow/exhibits/virtual tradeshow exhibits
- Branded Promotional Products/Corporate Apparel
- Website creation/interactive experiences and associated launch activities
- Corporate Communications (online and offline sales literature, direct mail, newsletters, packaging, print management/distribution, sales kits, etc.)

For more info, check out Kevin and Modern SBC here:
Kevin Connor LinkedIn
Modern SBC

MATT ZAUN: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

For more info, check out Matt Zaun HERE. 

SHOW NOTES:

SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.

1st Episode
2nd Episode

3rd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss why you should write a book and some common objections people might have. 

AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.

For more info, check out Amy HERE.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE.

SHOW NOTES:

SUMMARY: In this episode, Alicia Parr and Matt Zaun discuss a simple framework for motivating and aligning a team.

FRAMEWORK MENTIONED:

1. Affirm and reiterate beliefs, principles & values.
2. Look what we’ve accomplished. We’ve done great things together already.
   (Localize to the audience whenever possible.)
3. Acknowledge near term and current challenges.
   (Don’t happy-talk like things aren’t bad if they are. If things are bad or hard, then they are bad and hard. Simple.)
   (If things are good, talk about the new challenges that lie ahead to take things to the next level)
4. Emphasize WE are ONE.  We are in this together.
   AND we have more to do together. We will get through this together.
   (When things are bad and hard, we get through it by coming together. Together we get through this time. Together.)
5. Create a believable image of the future, describe the longer view, which is positive even if the timeline is uncertain.
   (Just because things are bad and hard now, doesn’t mean they will always be bad and hard.)
6. By adhering to our beliefs, principles, values and stick together, we’ll build that better future.
   (When we come together and use our creativity, love, and support of each other, we will not only make it through, we will create a future even better than before.  Together, we create a better future.)
7. Gratitude.
   (Sincere gratitude binds teams, soothes anxiety, and is the balm that we can’t overdose on.)

ALICIA PARR BIO: Alicia is the owner of Performentor, which provides full-stack fractional HR services.

For more info, check out Performentor here, and Alicia here.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE. 

SHOW NOTES:

SERIES: This podcast episode is part of a book-writing series with Amy Lynch on the Stories With Traction Podcast.

1st Episode

2nd EPISODE SUMMARY: In this episode, Amy Lynch and Matt Zaun discuss systems and creativity in book writing.

AMY LYNCH BIO: Amy is the founder and a writer at Fernling Creative, a premium writing agency that generates exceptional content in your voice because words sell everything.

For more info, check out Amy HERE.

MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.

Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.

For more info, check out Matt Zaun HERE.