Story World Explorers

Send us Fan Mail

This week’s guest is our new friend, Kate DiLeo!  Kate is Chief Brand Architect with brand strategy firm, Ennobble. She is a pragmatist who believes that brand is the path of least resistance to revenue and she is passionate about helping organizations create compelling common ground with their customers. Kate’s proprietary process quickly and effectively helps her clients articulate who they are, why they’re different, and how they solve their customer’s problem, all in only 3 – 4 weeks.

We spoke about having a brand message that provokes, the importance of consistency of your brand message, and how being able to deliver your brand message swiftly leads to confidence.

It’s a thought-provoking conversation!

Follow Kate:

LinkedIn Bio: https://www.linkedin.com/in/katedileo/

Website: https://ennobble.com/

#brandmessage #branding #brand #messaging #podcast #creatives #artist #storytelling #socialmedia #brand #employee #passion #marketing #advertising #thinkradical #Clovispoint #podcast #inconversation

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest

Send us Fan Mail

This week’s guests are our new friends, Angie Trigilio & Emily Sandberg!  Angie is a Creative Director turned Creative Coach based in Chicago. After nearly two decades in the corporate world, she pivoted to focus on the part of her job she loves the most and where she could have the biggest impact – mentoring, developing and coaching creative professionals.  Emily is a writer, content person and the Editorial Director at The Zebra.  Together, they host the podcast The Artist at Work.

We spoke about creatives in corporate positions, the phycological blocks with Social Media, and the power of encouraging employees with their passion projects.

It’s an artistic conversation!

Follow Angie & Emily:

The Artist at Work (TAAW) 

- Podcast: https://theartistatwork.buzzsprout.com/

- Insta: https://www.instagram.com/artistatworkpod/

Angie 

- Business: https://checkpluscoaching.com/

- Business Insta: https://www.instagram.com/checkplus_coaching/

- Personal Insta: https://www.instagram.com/angilio/

Emily

- Insta: https://www.instagram.com/emilysandberg/

#TAAW #podcast #creatives #artist #storytelling #socialmedia #brand #employee #passion #marketing #advertising #thinkradical #Clovispoint #podcast #inconversation

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest

Send us Fan Mail

This week’s guest is our new friend, Jennifer Palais!  Jennifer is a Creative and Cultural Strategist - working with brands, agencies, and production companies. She helps brands exist in big moments in big ways. By creating strategies that communicate brand stories across platforms - online and off and back again - she advocates for value-driven content with the intent to create real and lasting relationships with audiences.

We spoke about how commercials are parasites, brands misunderstanding storytelling, and how audiences and consumer bases only invest in a brand when there’s story. 

It’s a story-filled conversation!

Follow Jennifer:

http://www.jenniferpalais.com/

http://linkedin.com/in/jenniferpalais

#Transmedia #storytelling #collectivejourney #strategist #brand #branding #audience #audiencebuilding #marketing #advertising #thinkradical #Clovispoint #podcast #inconversation

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest

Send us Fan Mail

This week’s guest is our new friend, Mike Lewis!  Mike is a seasoned veteran of the sales and marketing trenches who has spent much of his professional career helping marketers find new and meaningful ways to engage key audiences. His current venture with his partners at Click360 does just that — by helping marketers see exactly which efforts contribute to revenue while optimizing the sales funnel so that marketers know exactly where to allocate budgets that drive the behaviors most valuable to return-on-ad-spend. 

We spoke about the optimizing the customer journey, the differences between B2C and B2B customer journeys, understanding what where to allocate marketing dollars in your sales funnel. 

It’s the optimal customer journey conversation! 

Follow Mike: 

www.click360.io 

linkedin.com/company/40733371 

https://www.linkedin.com/in/mike-louie-lewis/ 

#customerjouney #salesfunnel #optimization #data #analytics #marketing #consumerdata #sales #pricing #strategies #demand #inconversation #podcast #ROI 

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest

Send us Fan Mail

This week’s guest is our new friend, JP Dubé!  JP is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business.  His research interests include empirical quantitative marketing and empirical industrial organization, with specific interests in pricing, advertising, branding, digital marketing, retailing, and dynamic decision-making. This empirical focus is also reflected in his MBA course on pricing strategies, which is designed to teach students how to apply marketing models and analytics to develop pricing strategies in practice.

We spoke about how price setting is a marketing decision, price optimization, and the economic theory of the Creative Destruction.

We also spoke at length about the craft beer industry, why city fines need to be scaled, and had some laughs at John Wallace’s expense.

It’s the optimal conversation on all things pricing!

Follow JP:

Personal website: https://jp-dube.com/

JP’s Research: http://ssrn.com/author= 105881 

#Priceoptimization #data #analytics #marketing #consumerdata #price #branding #advertising #pricing #strategies #demand #economics #creativedestruction #inconversation #podcast #storytelling

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest

Send us Fan Mail

This week’s guest is our new friend, JD Gershbein!  JD is the CEO of Owlish Communications and has been at the forefront of advancing the ideals of the digital world, inspiring opportunity-oriented individuals and companies to harness the power of the online media to elevate their profiles, engage their communities, and win new business.  JD was one of the world’s first independent LinkedIn consultants and is widely regarded as a thought leader in the areas of personal branding, social networking, and social entrepreneurship.

We spoke about how LinkedIn isn’t a sales platform, the importance of building your brand, and how to build content creation capacity.

It’s an owlish conversation!

Follow JD:

LinkedIn Profile: https://www.linkedin.com/in/jdgershbein 

View JD’s TEDx talk at https://youtu.be/b3jsrUI8fHk 

Company Website: https://www.owlishcommunications.com 

Speaker Website: https://www.jdgershbein.com 

Subscribe to JD on YouTube: https://www.youtube.com/user/owlishcommunications 

Follow JD on Facebook: https://www.facebook.com/whoisjd 

Follow JD on Twitter: https://www.twitter.com/jdgershbein 

Follow JD on Instagram: https://www.instagram.com/jdgershbein

#linkedin #whoisjd #inconversation

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest

Send us Fan Mail

This week’s guest is our new friend, Larry Long Jr.!  Larry is the Director of Collegiate Sales at Teamworks. He is also the Founder and CEO of Larry Long Jr LLC, which focuses on sales motivation, inspiration, training & coaching and the host of the ‘Midweek Midday Motivational Minute’.

We spoke about college athletes learning, building & using their brand to earn endorsements, how important it is for everyone to build their personal brand across social media, and colleges are using their student athletes as brand ambassadors / recruiters.

It’s an energetic and fascinating conversation!  The perfect episode to kick Season 2 off!

Follow Larry:

LinkedIn: https://www.linkedin.com/in/longjr7/

Twitter: https://twitter.com/larrylongjr

YouTube: https://www.youtube.com/channel/UCtHsbn_-WhhtnEtCksm-UhA/videos

Follow Teamworks / INFLCR:

www.teamworks.com

www.inflcr.com

#influencermarketing #influencer #teamworks #brand #university #collegeathletics #athletics #personalbrand #marketing #recruiting #collegerecruitment #inconversation #podcast #marketing #branding #storytelling #advertising #thinkradical 

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest

Send us Fan Mail

This week’s guest is our new friend, Brian Bogert!  Brian is a passionate human behavior and performance coach, speaker, business strategist, top sales professional and philanthropic leader who believes in helping growth-minded individuals achieve the best version of themselves: their most authentic selves. Brian teaches how to leverage radical authenticity and awareness to create the intentional life you’ve been dreaming of, but have struggled to create. His revolutionary strategy—embrace pain to avoid suffering—has helped individuals and companies break beyond their normal to achieve the success in life and business that they’ve always wanted. 

We spoke about value creation, how you can’t predict viral content, and how important it is to understand other peoples (or your audiences) perspectives.

We also had a ton of laughs throughout the conversation and two (2) predictions one by both Frank and Brian. Frank’s prediction was on Ocean Spray’s Super Bowl Ad and Brian’s about the synergy between us and a connection, Kevin Seo, on a future podcast. 

It’s the perfect conversation to end season 1 of In Conversation!  Seriously, amazing.

Follow Brian:

Giveaway: www.nolimitsprelude.com

Website: http://www.brianbogert.com/

#BrainBogert #value #valuecreation #impact #ROI #perspective #audience #content #transmedia #WWE #oceanspray #predictions #humanbehavior #speaker #greatconversation #inconversation #podcast #entrepreneur  

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest

Send us Fan Mail

This week’s guest is our new friend, Stephen Klava!  Stephen is a social entrepreneur, founder of Klava fund. Klava fund is a fundraising platform that is bringing ease of use, donor first philosophy & true grassroots tools to impact causes.  The idea right now for the fund is to assist struggling local restaurants to be able to raise money to see the end of the pandemic.

We spoke about the need for helping local restaurants and cities neighborhoods to avoid ghost towns,  the future of social media and social fundraising, and how we need to change our priorities to save small businesses.

It’s a conversation that pays in information! 

Follow the Klava Fund:

klavalabs.com

instagram.com/klavafund

facebook.com/klavafund

facebook.com/groups/fundraisingwithklavafund

twitter.com/klavafund

#klavafund #Fundraising #majorgifts #localrestaurants #savesmallbusiness #covid19 #pandemic #fund #crowdfunding #inconversation #podcast #entrepreneur  

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest

Send us Fan Mail

This week’s guest is our new friend, Sam Provenzano!  Sam has been in the fundraising world for eleven years, specializing in major gifts for the companies he worked for.  Currently, he is running a community on LinkedIn called NextGen Fundraisers where Fundraisers come to share insight, strategy and comradery.  Under the same name, he also is consulting fundraisers and other individuals under the Development umbrella on how to properly use LinkedIn as a tool.  

We spoke about the human element in building your personal brand on LinkedIn, trust building through who’s in your network, and going from cultivation to solicitation with big gifts.

It’s relationship focused conversation!

Follow Sam:

LinkedIn: https://www.linkedin.com/in/samprovenzano/

NextGen Fundraisers LinkedIn: https://www.linkedin.com/company/nextgenfundraisers/

NextGen Fundraisers: https://www.nextgenfundraisers.com/

#Fundraising #majorgifts #nonprofit #development #networking #relationships #relationshipbuilding #LinkedIn #fundraiser #inconversation #podcast #entrepreneur  

Support the show

Are you an intrepid explorer with your own story world?  You should be a guest on Story World Explorers!  Connect with us here: https://www.storyworldexplorers.com/be-a-guest