Who is the hero of your business? Too often, it's you. It SHOULD be the customer. Stephanie Greenwood is a StoryBrand consultant and explains it all so simply to me. She's with IMMIX Strategic and walks me through the process. The customer is the hero. You - the business - are a guide that helps the hero overcome their problem. You bring them to solutions and help them avoid disaster. It's so simple. And yet we botch it again and again.

Show Sponsors:

• E3 Termite & Pest Control
• Roy Lewis Construction
• Allison Horner - State Farm Agent
• Angelo DePaola - The Coastal Connection Realty
• Persons Services Corp
• Seth Cherniak - Jeffrey Matthews Financial
• Bill-E's Bacon
• Roosters Restaurant in Downtown Mobile, Alabama
• Bay Business News
• CR Mitigation

Find Cam Marston's book - What Works: The Ten Best Ideas from the First Two-Hundred Episodes on Amazon.com.

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