In this episode, I unpack how brand storytelling helps you become your customers' obvious choice by helping you gain AND keep your audience's attention long enough to build brand awareness, authority, and trust. 

Some of the topics covered include:

Enjoy the show!

Find me on LinkedIn: https://www.linkedin.com/in/helenamerschdorf/

Or visit our website: https://www.tales.co.nz  

Welcome to Storydriven Marketing - Your B2B Brand Storytelling Podcast.

I'm Helena, your host and co-founder of Tales Consulting - a dedicated B2B brand storytelling and content marketing agency.

I want to help B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust.

So you can build a community, drive revenue for your organisation, and spearhead your industry.

I'm going to teach you all about the brand storytelling model, and dive deep into topics like building your brand identity, narrative positioning, and story driven marketing.

I'll also have some spectacular guests joining me, and will bring you a new episode every second Monday.

If you have any questions, you can find me on LinkedIn under Helena Merschdorf, or reach out to me at tales.co.nz 

I hope you enjoy the show!

Brand storytelling causes a lot of confusing among industry leaders who seek to truly understand what it is and how to leverage it for their business.

In this episode, I break down what brand storytelling is and how you can use it as a powerful messaging strategy.

I unpack all the components involved, and teach you how to build your own story-driven content strategy.

If you have any questions, reach out to me on LinkedIn under Helena Merschdorf, or contact me via our website www.tales.co.nz