In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand.
What your brand story should (and shouldn't) include
The relationship between your brand story and your content
Why not all content is copy (but when it absolutely should be!)
How to make your copy, content, and story work together like a well oiled machineTo learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy.
If you want to get in touch, connect with me on LinkedIn or reach out via our website.