Emotional hooks and triggers have always been a good way to compel people and engage them in your storytelling. For businesses, it's just as important to include some emotional rewards in the stories they tell to the market. 

In this episode, I talk about the 8 emotions that I always try to include in every storytelling campaign I create, as well as touching on the 8 emotions that I always try to AVOID.

The biggest mistake a small business or startup can make when considering what product or service to offer a market is to base that decision on some sort of 'gut feel' or to offer the market the story that YOU want to give or that you feel is servicing the market's need.

Much better to ask these 4 'why' questions:

1. Why would they want it?

2. Why would we offer it?

3. Why will they buy the next one?

4. Why will they recommend us?

In this episode, I talk about the importance of reaching the RIGHT people at the right time on the right platform, how to get them, how to keep their records, and what the hell to do with all of that in the future.

I also go through my EXACT lead generation strategy for you to either take or leave.

All great storytelling has some conflict. Sometimes the conflict IS the story. 

And it's no different for people trying to build their business or startup's storytelling, their own storytelling, or their public profile, there is always some conflict, and it's that conflict that so  many of us find interesting and compelling.

Story arcs are a storytelling device, mostly used in platforms like episodic television for instance, that helps a storyteller reach the right people at the right time, with the right voice, and on the right platform.

The concept of the 1,000 True Fans comes from the work of Kevin Kelly, and he talks about the fact that most creators set out to rule the world and have a million fans and make a million dollars, when all we really need is 1,000 TRUE fans.

There is probably no greater way to compellingly tell a story than to tell that story in video form. It has loads of advantages over using text or using images, because it can really show who you are, what your message is, and make you a  lot more authentic, believable, and real.

In this episode, I talk about showing people what really goes into the production of your services and products, and your business itself, tell people what the first few iterations were like, the mistakes you made, the things you wouldn't do again, and what it means to you and your family and your employees' families when someone buys something from you.

All very engaging stuff, and all a missed opportunity for most of us.

Which platform should you use to tell your story on? What's the easiest? Which one has the most people on it? Does all of that matter?

The short answer is: no, it doesn't. You need to go fishing where the fish are.

We get so caught up in the traditional sales and marketing thing of bombarding people with features and benefits, instead of just telling people how our product or service is going to change their life, for the better, and forever. Let's do more of that - less selling, and more storytelling.