Using a defined and consistent structure - even something as simple as 'how it was, how it changed, how it is now' - can ensure that storytelling is persuasive instead of confusing. 

In this episode, I talk about this structure, as well as the use of story arcs to keep the flow of a story going, and make sure that nothing is left out of a story, and that nobody who should be included in the story, is excluded.

Using a defined and consistent structure - even something as simple as 'how it was, how it changed, how it is now' - can ensure that storytelling is persuasive instead of confusing. In this episode, I talk about this structure, as well as the use of story arcs to keep the flow of a story going, and make sure that nothing is left out of a story, and that nobody who should be included in the story, is excluded.

Using a defined and consistent structure - even something as simple as 'how it was, how it changed, how it is now' - can ensure that storytelling is persuasive instead of confusing.&nbsp;

In this episode, I talk about this structure, as well as the use of story arcs to keep the flow of a story going, and make sure that nothing is left out of a story, and that nobody who should be included in the story, is excluded.

The Storyselling Podcast - Episode 1 - Structure

This podcast is about our pre-occupation with selling and sales, and how maybe employing some storytelling can not only help us sell more products or services, but actually make our customers feel less 'sold to' as well.

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Storyselling

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FAQs about Storyselling:

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