In this episode of Business First, host Sonia Alleyne speaks with Jackie O. Asare, a seasoned public relations expert, about the evolution of PR and marketing, the importance of cultural sensitivity in messaging, and the critical role of listening in crafting effective communication strategies. They discuss the differences between marketing and PR, the impact of influencers, and how small businesses can leverage event coordination and social media to enhance their storytelling and brand presence. Jackie shares insights on creating excitement around brands and the journey that led her to become a public relations expert. In this conversation, Jackie O. Asare shares her journey through the music industry, highlighting the importance of relationships, networking, and the challenges faced along the way. She discusses her transition to independent publicity and offers valuable insights for aspiring entrepreneurs, emphasizing the need for a mindset shift and the significance of being present in every experience. Jackie also reflects on the lessons learned from her career and the necessity of adaptability in the ever-changing landscape of the entertainment industry.